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Apparel and accessories

Gucci takes AR tech to Snapchat for footwear virtual trial and eventual purchase

June 29, 2020

Snapchat users can now use AR tech to virtually try on Gucci footwear to see if they like the merchandise and then have the option to buy it directly from that location. Image courtesy of Gucci Snapchat users can now use AR tech to virtually try on Gucci footwear to see if they like the merchandise and then have the option to buy it directly from that location. Image courtesy of Gucci

 

By Luxury Daily News Service

Italian fashion label Gucci will take its augmented reality service to Snapchat to let customers and prospects virtually try on its footwear and buy the merchandise if they choose.

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  1. Swarovski marks 125 years with anniversary collection to attract millennials
  2. What Google's new policy on counterfeit goods listings means for luxury brands
  3. Cartier turns to China, South Korea for upgraded Pasha de Cartier watch launch
  4. Day's wrap: Kering, Cartier, Ferrari and Suzy Menkes
  5. Bergdorf Goodman's Darcy Penick: Luxury Woman to Watch 2019
  6. Digital marketing needs to evolve customer experience: Forrester
  7. Gucci takes AR tech to Snapchat for footwear virtual trial and eventual purchase
  8. Porsche Design, matching bespoke capability for cars, to enable 1.5M design options for wristwatches
  9. Fashion mirrors social movements with brand activism
  10. Dior appeals to product-conscious consumers with sustainable skincare
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