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Dec. 20, 2025
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Apparel and accessories

Gucci taps Chinese supermodel Liu Wen for ‘Bamboo 1947’ campaign

April 17, 2023

The brand is highlighting the place that the purse holds in women's lives with the help of Ms. Wen. Image courtesy of Gucci The campaign nods to the year of the first Gucci Bamboo Bag's release. Image courtesy of Gucci

 

By Luxury Daily News Service

Italian fashion label Gucci is dedicating the brand's newest advertising slot to an archival creation.

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  1. Ennismore picks Bangkok site for first-in-region SLS Residences
  2. Dior builds five-story statement flagship in Beijing
  3. Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
  4. Happy Holidays!
  5. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  6. Luxury Unfiltered: How AI undermines the essence of luxury
  7. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  8. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  9. Louis Vuitton shares names of final Watch Prize contestants, jury members
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