Mobile
February 28, 2013
By Tricia Carr
Italian fashion house Gucci quadrupled mobile revenue and experienced a 70 percent growth in mobile conversion since the beta launch of its optimized Web site for iOS and Android devices.
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","iv":"53486e61d90de67c61071fdeaffa54bd","s":"59709f4a5c6ab1ca"}
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