Mobile
February 28, 2013
By Tricia Carr
Italian fashion house Gucci quadrupled mobile revenue and experienced a 70 percent growth in mobile conversion since the beta launch of its optimized Web site for iOS and Android devices.
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","iv":"4af1789d60f0075c1d94d47805955cdd","s":"c3ff30c28d9c77b8"}
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