Luxury Daily
The authority in luxury news.
Dec. 21, 2025
  1. Savannah College of Art and Design debuts SCAD LUXE research center
  2. Ennismore picks Bangkok site for first-in-region SLS Residences
  3. Lamborghini heads to French Alps for women-led driving series
  4. Off the Cuff: Getting to know luxury's top-tier talent in 2025
  5. Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
  6. Luxury Women to Watch 2017
  7. Follow @LuxuryDaily for the latest in luxury news
  8. Dolce & Gabbana debuts Devotion fragrance film
  9. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  10. Seabourn to broadcast 2026 World Cup aboard luxury cruises
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Fragrance and personal care

Gucci’s visual representation of fragrance hopes to shatter society norms

September 6, 2016

The new Gucci Guilty ad campaign featuring Jared Leto The new Gucci Guilty ad campaign featuring Jared Leto

 

By Brielle Jaekel

Italian fashion label Gucci’s creative director is continuing to leave his mark with the house's latest fragrance ad that blends the brand’s essence with edgy content and a celebrity presence.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Savannah College of Art and Design debuts SCAD LUXE research center
  2. Ennismore picks Bangkok site for first-in-region SLS Residences
  3. Lamborghini heads to French Alps for women-led driving series
  4. Off the Cuff: Getting to know luxury's top-tier talent in 2025
  5. Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
  6. Luxury Women to Watch 2017
  7. Follow @LuxuryDaily for the latest in luxury news
  8. Dolce & Gabbana debuts Devotion fragrance film
  9. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  10. Seabourn to broadcast 2026 World Cup aboard luxury cruises
VIDEOS
More Videos

MORE IN Fragrance and personal care
Savannah College of Art and Design debuts SCAD LUXE research center
Coty earns ‘A’ score from CDP
‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
Sephora introduces new concept for SEPHORiA 2026
Guerlain Spa to launch aboard Orient Express Sailing Yacht
Estée Lauder Cos., Jo Malone launch AI scent advisor



RECENT ARTICLES
Exclusive Resorts purchases Inspirato for $59M
Louis Vuitton introduces Visionary Journeys Seoul
Louis Vuitton introduces Visionary Journeys Seoul

Exclusive Resorts purchases Inspirato for $59M
Kering to acquire jewelry manufacturer Raselli Franco Group
Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’