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April 22, 2019
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Fragrance and personal care

Guerlain brings Bee bottle to life in film

January 14, 2019

Guerlain bee bottle Every Bee bottle is hand-painted. Image credit: Guerlain

 

By Sarah Ramirez

French perfumer Guerlain is sharing an inside look at the craftsmanship behind its iconic Bee bottle, in an effort to introduce a new generation of consumers to its proud heritage.

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  1. Register now: Women in Luxury conference New York May 9
  2. Bloomberg Markets magazine relaunch attracts more high-end print advertisers
  3. 5 mobile marketing myths debunked
  4. Galeries Lafayette turns flagship store into polar wonderland with augmented reality
  5. Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders
  6. Hublot honors partnerships with Harrods pop-up
  7. Crystal Cruises entices bookings through brand-exclusive experiences
  8. Should luxury brands stop avoiding ecommerce?
  9. Burberry personalizes Lunar New Year notes via WeChat
  10. Influencer marketing needs to prioritize content over commerce
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