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Dec. 9, 2019
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Fragrance and personal care

Guerlain brings Bee bottle to life in film

January 14, 2019

Guerlain bee bottle Every Bee bottle is hand-painted. Image credit: Guerlain

 

By Sarah Ramirez

French perfumer Guerlain is sharing an inside look at the craftsmanship behind its iconic Bee bottle, in an effort to introduce a new generation of consumers to its proud heritage.

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  1. Brands must prepare for voice-first shopping
  2. Sustainable brands attract more consumers than luxury labels
  3. Bleu de Chanel dives deep with new campaign
  4. Major brands share outlook for 2020 - join us at Luxury FirstLook Jan. 15
  5. The risk in China’s huge influencer economy
  6. These common pricing mistakes destroy luxury brands
  7. Students give luxury leaders food for thought via retail, experiential plans
  8. Dior goes for gold with flashy J'adore campaign
  9. Lessons on driving ecommerce growth in China
  10. Day's wrap: Forrester's 2020 marketing trends, Twitter, Ssense and LVMH
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