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Aug. 4, 2020
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Marketing

Younger consumers dominate luxury groups on Weibo: report

January 14, 2019

La Mer's account on Weibo desktop

 

By Brielle Jaekel

When it comes to luxury on Chinese social media application Weibo, younger consumers are the prevalent force driving usage.

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  1. Burberry offers a look at how companies can navigate difficult times
  2. LVMH, Kering and the new luxury strategy post-COVID-19
  3. Why you should not put partnership marketing on hold
  4. Day’s wrap: Sotheby’s, Calvin Klein, Lamborghini, NRF and holiday retail
  5. Lexus breaks freedom-yearning ad campaign for new LC 500 Convertible
  6. Lamborghini turns to events, limited editions for new sports cars
  7. Disconnect exists between brand commitment and execution of diversity and inclusion initiatives
  8. Sotheby’s sales hit $2.5B, propelled by unprecedented online growth
  9. Ralph Lauren Q1 2021 revenues fall 66pc amid prolonged store closures
  10. LVMH debuts “Timeless” Instagram series demystifying story behind brand icons
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