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Home Furnishings

Hansgrohe helps pro cyclists get wet in new campaign

July 5, 2018

Hansgrohe's new campaign features the BORA-Hansgrohe cycling team. Image credit: Hansgrohe

 

By Sarah Ramirez

German shower and bathroom fixture maker Hansgrohe is launching a new 360-degree media campaign in the hopes of introducing audiences the brand’s two spheres: water and cycling.

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  1. Audemars Piguet collaborates with American singer John Mayer
  2. 'Writing royalty': Montblanc celebrates Meisterstück’s centennial
  3. Saks prelaunches seasonal styles from Prada
  4. 'Balmain Beach Club' exclusives go live at Neiman Marcus
  5. Luxury Unfiltered: Brand stories are the secret to creating desirability
  6. Jimmy Choo hits the green with golf-inspired capsule
  7. Consumers prefer ‘new signs of success’ over traditional shows of status: report
  8. 2019 luxury spend expected to grow highest in UK
  9. Dolce & Gabbana exhibition coming to Milan's Palazzo Reale
  10. Partnership with Vinitaly brings oenology to Orient Express
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Audemars Piguet collaborates with American singer John Mayer
At Lalique Group, crystal sales see slight increase
‘Balmain Beach Club’ exclusives go live at Neiman Marcus