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June 16, 2019
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Media/publishing

Print ads still relevant for luxury advertisers

July 5, 2018

A case study from MNI used print ads to drive engagement. Image credit: Travel + Leisure

 

By Danny Parisi

In the age of digital advertising, print placements may seem like a thing of the past, but for luxury they can still play a large role.

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  1. Christie’s set to create auction record with Indian Mughal and maharajas jewelry sale
  2. Dior goes for gold with flashy J'adore campaign
  3. Balmain lets consumers control the action in fall campaign
  4. Luxury Women to Watch 2019
  5. Ecommerce experience heightening consumers' retail expectations
  6. Estée Lauder spotlights skincare as sales surge
  7. Four Seasons walks the red carpet this Oscar season
  8. Boomers still outbuying younger clientele in prime London market
  9. Emotion should not be underestimated in building customer loyalty
  10. What can luxury brands learn from the disrupted auto sector?
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