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Aug. 22, 2019
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Media/publishing

Print ads still relevant for luxury advertisers

July 5, 2018

A case study from MNI used print ads to drive engagement. Image credit: Travel + Leisure

 

By Danny Parisi

In the age of digital advertising, print placements may seem like a thing of the past, but for luxury they can still play a large role.

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  1. Sephora borrows from Tinder’s playbook with swipeable mobile shopping tools
  2. Audi shares nostalgic film ahead of Avant arrival
  3. How to make platform choices for ecommerce in China
  4. Aston Martin brings bespoke design to owners’ garages
  5. 2019 luxury spend expected to grow highest in UK
  6. Day’s wrap: Four Seasons, Michael Kors, Nordstrom, Moët Hennessy, Bergdorf Goodman and McLaren
  7. Day's wrap: Burberry, Audi, Peninsula, LG Signature and Americana Manhasset
  8. Hong Kong, Barneys, Bollywood and Toll Brothers - News briefs
  9. Service, entertainment – not technology – shaping retail’s future
  10. Chinese customer is most demanding: DLG event keynoter
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