Multichannel
August 16, 2011
By Kayla Hutzler
British department store Harrods is increasing its digital presence with a soon-to-be released online magazine, a mobile commerce-enabled site and an emphasis on digital search marketing.
{"ct":"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","iv":"7b77fccd1cc1589f7f51a7dd8cf6e862","s":"458c7bcaadfe6fb4"}
Share your thoughts. Click here