Multichannel
August 16, 2011
By Kayla Hutzler
British department store Harrods is increasing its digital presence with a soon-to-be released online magazine, a mobile commerce-enabled site and an emphasis on digital search marketing.
{"ct":"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","iv":"c9d76073dd091b2e822a1fc6a75fdf21","s":"0cb78adf0c1dd494"}
Share your thoughts. Click here