Mail
February 8, 2011
By Elizabeth Zelesny
London-based Harrods is driving sign-ups to its email database via a contest for an exclusive movie screening, which creates an incentive for consumers to interact and engage with the brand.
{"ct":"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","iv":"f135ec99061a10f701d97c713af79823","s":"e5c77a96e3a6e93b"}
Share your thoughts. Click here