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In-store

Harrods bridges generational gap with youth-oriented in-store festival

July 20, 2012

 

By Tricia Carr

London-based retailer Harrods is looking to target younger consumers and increase in-store transactions by creating a series of events that culminate in a fashion and music festival this weekend.

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  1. Dior dives into French Riviera with escapist fragrance
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  4. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  5. Longchamp x Robert Indiana tributes 'Love' sculpture artist
  6. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  7. Pratesi continues retail push with new Boston boutique
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