Luxury Daily
The authority in luxury news.
Dec. 27, 2025
  1. Dior dives into French Riviera with escapist fragrance
  2. Brioni launches anniversary capsule at Bergdorf Goodman
  3. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  4. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  5. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  6. Chanel unleashes ‘From Dream to Reality’
  7. Pratesi continues retail push with new Boston boutique
  8. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  9. Luxury Women to Watch 2017
  10. Longchamp x Robert Indiana tributes 'Love' sculpture artist
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Multichannel

Harrods grows awareness for conceptual garden through month-long floral celebration

May 12, 2016

Image from Harrods' "Whatever the Weather" campaign Image from Harrods' "Whatever the Weather" campaign

 

By Sarah Jones

Leading up to the RHS Chelsea Flower Show, British department store Harrods is bringing the garden to consumers across channels through a botanical takeover.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Dior dives into French Riviera with escapist fragrance
  2. Brioni launches anniversary capsule at Bergdorf Goodman
  3. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  4. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  5. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  6. Chanel unleashes ‘From Dream to Reality’
  7. Pratesi continues retail push with new Boston boutique
  8. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  9. Luxury Women to Watch 2017
  10. Longchamp x Robert Indiana tributes 'Love' sculpture artist
VIDEOS
More Videos

MORE IN Multichannel
Cunard takes cinematic approach for latest global campaign
Lexus, Universal Pictures partner to promote ‘Wicked’ film
Hearst introduces AI-backed advertising tool
Chanel connects food, fashion in latest podcast episode
LVMH employees help rewrite resale rules with ‘Heristoria’ concept
What can luxury learn from Ferragamo’s latest fashion experiment?



RECENT ARTICLES
Louis Vuitton introduces Visionary Journeys Seoul
Savannah College of Art and Design debuts SCAD LUXE research center
Exclusive Resorts purchases Inspirato for $59M

Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
Follow @LuxuryDaily for the latest in luxury news
Happy Holidays!