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Multichannel

Harrods grows awareness for conceptual garden through month-long floral celebration

May 12, 2016

Image from Harrods' "Whatever the Weather" campaign Image from Harrods' "Whatever the Weather" campaign

 

By Sarah Jones

Leading up to the RHS Chelsea Flower Show, British department store Harrods is bringing the garden to consumers across channels through a botanical takeover.

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  1. Nostalgia, sustainability remain top priorities for luxury: Walpole
  2. How Estée Lauder Cos.’ Lab Series reinvented itself for a new generation
  3. Day’s wrap: Yoox, Amazon, De Beers, VistaJet and Rebag
  4. Audi offers vision of progress in Janelle Monáe campaign
  5. Using technology, storytelling, experiences crucial in luxury success
  6. Rebag launches first rewards, loyalty program
  7. Saks elevates CX with personalized virtual styling service
  8. Bleu de Chanel dives deep with new campaign
  9. Buy now, pay later makes luxury accessible rather than aspirational
  10. Yoox, Amazon, De Beers, VistaJet and Rebag
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