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Multichannel

Harrods grows awareness for conceptual garden through month-long floral celebration

May 12, 2016

Image from Harrods' "Whatever the Weather" campaign Image from Harrods' "Whatever the Weather" campaign

 

By Sarah Jones

Leading up to the RHS Chelsea Flower Show, British department store Harrods is bringing the garden to consumers across channels through a botanical takeover.

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  1. Registration open: Future of Luxury eConference Sept. 23-24
  2. Home renovations on the rise as consumers stay home
  3. Facebook, Instagram users see the most paid posts: study
  4. Sourcing, business outlook for fashion shook up
  5. BMW introduces eDrive Zones to push for electric power in UK cities
  6. Consumers will opt for premium and local spirits after COVID: IWSR
  7. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  8. Architectural Digest brings business services to the forefront in trade platform
  9. New “condo yacht” makes mega-yacht lifestyle more accessible
  10. Leaders of luxury brands and retailers to discuss next steps at Future of Luxury eConference
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