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July 2, 2022
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Multichannel

Harrods grows awareness for conceptual garden through month-long floral celebration

May 12, 2016

Image from Harrods' "Whatever the Weather" campaign Image from Harrods' "Whatever the Weather" campaign

 

By Sarah Jones

Leading up to the RHS Chelsea Flower Show, British department store Harrods is bringing the garden to consumers across channels through a botanical takeover.

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  1. Day’s wrap: LVMH, Valentino, Ruinart and Sotheby's
  2. Les Journées Particulières returns as ultimate open house for LVMH lovers
  3. W magazine enhances print’s fixed plane via September issue AR activation
  4. Ruinart continues melding Champagne, art and the environment
  5. Louis Vuitton welcomes TV star Millie Bobby Brown as house ambassador
  6. Free webinar: 5 trends in the luxury goods industry
  7. Brands must prepare for a beauty renaissance: report
  8. Dolce & Gabbana's new Light Blue ad virtually indistinguishable from previous efforts
  9. Wardrobing in China poses a real risk to fashion
  10. Fendi reinterprets iconic cafe with temporary bar in Milan
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