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Sep. 17, 2019
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Multichannel

Harrods grows awareness for conceptual garden through month-long floral celebration

May 12, 2016

Image from Harrods' "Whatever the Weather" campaign Image from Harrods' "Whatever the Weather" campaign

 

By Sarah Jones

Leading up to the RHS Chelsea Flower Show, British department store Harrods is bringing the garden to consumers across channels through a botanical takeover.

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  1. How to save fashion retail
  2. Tiffany translates romantic positioning into coupled scents
  3. Kohler ties fairytale ad concept to fantasy film release
  4. Day’s wrap: Chanel, Rolls-Royce, Lanvin, Dior, Cincoro and American Express
  5. Dior admits to Sauvage missteps after campaign controversy
  6. Consumers increasingly turning to AI assistants for product advice, customer service
  7. Rolls-Royce reaches Rockies with Denver dealership
  8. Stuart Weitzman showcases strength in men’s launch
  9. Last chance to register for the holiday outlook webinar
  10. Luxury brands ill-equipped to meet shoppers' ecommerce expectations
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