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Multichannel

Harrods grows awareness for conceptual garden through month-long floral celebration

May 12, 2016

Image from Harrods' "Whatever the Weather" campaign Image from Harrods' "Whatever the Weather" campaign

 

By Sarah Jones

Leading up to the RHS Chelsea Flower Show, British department store Harrods is bringing the garden to consumers across channels through a botanical takeover.

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  1. Complicated consumers require data-driven business decisions
  2. Printemps brings Paris to life for summer campaign
  3. Barneys, Moncler, Fenty Beauty and automakers - News briefs
  4. Fendi, Frette, TCS, BMW and Black Tomato - Live news
  5. Defining the right social impact platform for your brand
  6. Register now: LuxeCX: Customer Experience in Luxury conference New York Sept. 25
  7. Webinar on Aug. 21: “Property and Furnishings: How to Hit a Home Run”
  8. Black Tomato offers luxury travel without the long haul
  9. Fendi turns brand ambassador into fashion collaborator
  10. Luxury Daily releases 44-page State of Luxury 2019 report polling industry insiders
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