Multichannel
October 11, 2010
By Peter Finocchiaro
London’s Harrods offered in-store and online discounts for shoppers who signed up for its rewards program in a move to bolster its customer relationship marketing.
{"ct":"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","iv":"7e976b1ef03428cbd922f5d98d75a6b2","s":"676dde86cc00cfa0"}
Share your thoughts. Click here