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Multichannel

Harrods pushes weekend discounts to bolster CRM strategy

October 11, 2010

harrods185-real

 

By Peter Finocchiaro

London’s Harrods offered in-store and online discounts for shoppers who signed up for its rewards program in a move to bolster its customer relationship marketing.

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  1. Brioni launches anniversary capsule at Bergdorf Goodman
  2. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  3. Dior dives into French Riviera with escapist fragrance
  4. Veuve Clicquot debuts après-ski activations
  5. Dior, Rizzoli to release book on Lady Art project
  6. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  7. US luxury car market expected to double in next decade: BCG
  8. Savannah College of Art and Design debuts SCAD LUXE research center
  9. Hermès showcases the surreal for spring campaign
  10. Pratesi continues retail push with new Boston boutique
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