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In-store

Harrods aims for in-store traffic via children’s club program

June 20, 2012

 

By Tricia Carr

London-based retailer Harrods is extending its Harrods Rewards program by installing a new membership for children and parents offering exclusive in-store events, contests and benefits that is launching with a Twitter scavenger hunt.

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  1. Shanghai premiere of Ralph Lauren documentary features 1,000-drone spectacle
  2. Louis Vuitton lights up Fifth Avenue for holidays
  3. Rolls-Royce reimagines monogram in digital content
  4. Luxury Unfiltered: Why feelings trump features in the new era of brand excellence
  5. Baccarat turns attention towards elements with ‘Inner Fire’
  6. LVMH launches employee-led accessibility initiative
  7. Mass-market, premium beauty brands outpacing luxury: Launchmetrics
  8. The Macallan pushes anniversary collection at JFK, SFO airports
  9. Porsche merges golf, motors at exclusive Dubai event
  10. Bugatti opens showrooms in Munich, Vienna
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Shanghai premiere of Ralph Lauren documentary features 1,000-drone spectacle
The Macallan pushes anniversary collection at JFK, SFO airports
Louis Vuitton lights up Fifth Avenue for holidays