Multichannel
July 31, 2013
By Jen King
London department store Harrods is using multimedia content from its iPad magazine application to spur perfume enthusiasts to visit the store for its "Meet the Perfumers" experience.
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","iv":"686271e30039fd8219a24f602ff75809","s":"0f117bcff5b11f85"}
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