Food and beverage
September 4, 2025
The maison is bringing together a bevy of acclaimed hip-hop talents. Image credit: Hennessy
By Zach James
LVMH-owned Cognac brand Hennessy is continuing its long-running crossover with the music industry.
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","iv":"2efe82d3858f06ffdbca1f7beef4c3b5","s":"61f87b79930348a6"}
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