Food and beverage
September 4, 2025
The maison is bringing together a bevy of acclaimed hip-hop talents. Image credit: Hennessy
By Zach James
LVMH-owned Cognac brand Hennessy is continuing its long-running crossover with the music industry.
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","iv":"434f133be2030f4622b26ce09cc14703","s":"990e053ff0b6c3c1"}
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