Food and beverage
September 4, 2025
The maison is bringing together a bevy of acclaimed hip-hop talents. Image credit: Hennessy
By Zach James
LVMH-owned Cognac brand Hennessy is continuing its long-running crossover with the music industry.
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","iv":"c823410d3dca7fc7f097e6636ffcc287","s":"b86c418ea9035e45"}
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