Luxury Daily
The authority in luxury news.
July 14, 2025
  1. Chanel reports 4pc revenue drop in 2024
  2. Givenchy debuts Matthew Williams-approved ambassador
  3. David Yurman funds Louvre sculpture restoration as it makes global foray
  4. Sales at Richemont shoot up in closing quarter of 2023
  5. Virtus bag takes focus in fall/winter 2025 ads from Versace
  6. Ruinart launches product transparency platform in favor of traceability
  7. Saks Fifth Avenue launches collaboration with Rhode Island Commerce
  8. Chrono24 names first-ever chief growth officer
  9. Justin O’Shea exits Brioni after less than a year
  10. The bane of Burberry
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Food and beverage

Hennessy finds harmony amid chaos in multidimensional V.S.O.P campaign

July 1, 2016

LVMH-owned Hennessy V.S.O.P cognac LVMH-owned Hennessy V.S.O.P cognac

 

By Jen King

LVMH-owned cognac maker Hennessy has launched its first United States marketing push for its V.S.O.P Privilège in more than a decade.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Chanel reports 4pc revenue drop in 2024
  2. Givenchy debuts Matthew Williams-approved ambassador
  3. David Yurman funds Louvre sculpture restoration as it makes global foray
  4. Sales at Richemont shoot up in closing quarter of 2023
  5. Virtus bag takes focus in fall/winter 2025 ads from Versace
  6. Ruinart launches product transparency platform in favor of traceability
  7. Saks Fifth Avenue launches collaboration with Rhode Island Commerce
  8. Chrono24 names first-ever chief growth officer
  9. Justin O’Shea exits Brioni after less than a year
  10. The bane of Burberry
VIDEOS
More Videos

MORE IN Food and beverage
Patrón’s latest campaign challenges spirits industry disclosure norms
Louis Vuitton releases exclusive chocolate bar
Glenmorangie becomes official whisky of Formula 1
Off the Cuff: Getting to know luxury’s top-tier talent in Q2 2025
Rosewood London launches seasonal seafood dining experience
Financial turbulence to be luxury’s next baseline: Bain



RECENT ARTICLES
Positive Luxury partners with Buyerdock
Ritz-Carlton Yacht Collection adds third ship to fleet
Chrono24 names first-ever chief growth officer

35pc of aspirational consumers reduced or paused luxury spending in past year: BCG, Altagamma
Off the Cuff: A Q&A with The Calendar Group’s Nathalie Laitmon
Schiaparelli exhibition coming to UK’s V&A