Luxury Daily
World’s leading luxury business publication
Feb. 18, 2020
  1. Best speaker lineup ever for Women in Luxury conference New York April 15
  2. Four Seasons shaping focus as travelers seek purpose through authentic experiences
  3. Anya Hindmarch’s “I Am A Plastic Bag” makes the ultimate statement: Sold out
  4. How are luxury brands communicating with their Chinese consumers during the virus crisis?
  5. Digital marketing budgets to gain priority as CMOs fear economic slowdown
  6. China's Secoo, Maserati, British Vogue, Audemars Piguet and Net-A-Porter
  7. Register now: Women in Luxury conference New York April 15
  8. 9 tips to maximize sales of gifts and souvenirs from retail stores
  9. Swiss watchmaker Audemars Piguet eyes ecommerce lift with Net-A-Porter deal
  10. Gucci is 2019 Luxury Marketer of the Year
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Food and beverage

Hennessy finds harmony amid chaos in multidimensional V.S.O.P campaign

July 1, 2016

LVMH-owned Hennessy V.S.O.P cognac LVMH-owned Hennessy V.S.O.P cognac

 

By Jen King

LVMH-owned cognac maker Hennessy has launched its first United States marketing push for its V.S.O.P Privilège in more than a decade.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Best speaker lineup ever for Women in Luxury conference New York April 15
  2. Four Seasons shaping focus as travelers seek purpose through authentic experiences
  3. Anya Hindmarch’s “I Am A Plastic Bag” makes the ultimate statement: Sold out
  4. How are luxury brands communicating with their Chinese consumers during the virus crisis?
  5. Digital marketing budgets to gain priority as CMOs fear economic slowdown
  6. China's Secoo, Maserati, British Vogue, Audemars Piguet and Net-A-Porter
  7. Register now: Women in Luxury conference New York April 15
  8. 9 tips to maximize sales of gifts and souvenirs from retail stores
  9. Swiss watchmaker Audemars Piguet eyes ecommerce lift with Net-A-Porter deal
  10. Gucci is 2019 Luxury Marketer of the Year
VIDEOS
More Videos

MORE IN Food and beverage
LVMH’s Hennessy Cognac to break first commercial to mark NBA sponsorship
Pernod Ricard’s The Glenlivet partners with alice + olivia during NYFW
Gucci, with Beverly Hills store revamp, opens first restaurant in US
Louis Vuitton’s new menu for growth: restaurants
Britain’s Fortnum & Mason to roll out song-and-dance routine for Valentine’s hamper
LVMH posts record 2019 revenue of $59.1B, up 15pc from prior year



RECENT ARTICLES
Four Seasons shaping focus as travelers seek purpose through authentic experiences
Register now: Women in Luxury conference New York April 15
Digital marketing budgets to gain priority as CMOs fear economic slowdown

Anya Hindmarch’s “I Am A Plastic Bag” makes the ultimate statement: Sold out
Subscribe now: Full access to 90,000+ articles, reports, videos and images
China’s Secoo, Maserati, British Vogue, Audemars Piguet and Net-A-Porter