British department store Fortnum & Mason is partnering with the Port Eliot Festival in Cornwall, England, to reach foodies outside of its store.
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LVMH-owned Veuve Clicquot is creating a cellar in the Baltic Sea to age its Champagnes in a dark and cool location.
British retailer Fortnum & Mason has announced its first standalone airport store within London’s Heathrow Airport.
French Champagne house Krug is demonstrating how well its wine pairs with seafood with a dining experience in London.
British retailer Selfridges is taking consumers on mini walking tours of its chocolate department to raise their cocoa awareness.
LVMH-owned Champagne maker Moët & Chandon is challenging consumers to play a matching game on summer break.
French Champagne maker Moët & Chandon is showing how it fits into a variety of festivities with a new social video.
High-end appliance manufacturer Jenn-Air is looking to share its design insights with mobile readers of Time Inc’s travel imprint, Departures.
Scottish whiskey distiller The Macallan has taken over the display windows of London department store Harrods to tout the lifestyle of its drinkers.
While the main goal of a campaign is often tied to purchasing, many luxury brands share their core values to appeal to the consumers’ sensibilities, from tugging on heart strings for a worthy cause to spurring a hindering for a new cuisine.