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Brands begin to register .luxury domain names

April 16, 2014

The generic top-level domain name .luxury is now available for sale to the general public, giving brands the opportunity to further define their status online.

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Armani, Roberto Cavalli turn gaze to confections for Easter

April 14, 2014

As Easter approaches, Italian fashion labels Giorgio Armani and Roberto Cavalli aim to be a part of consumers’ Easter celebrations with their food and beverage lines.

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Saks’ café creates Fabergé-inspired dish to round out egg hunt presence

April 7, 2014

Saks Fifth Avenue’s New York in-store restaurant Café SFA has created a Fabergé-themed egg dish to tie into the department store chain’s Easter display by the jewelry brand.

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A mountain of big data, a mountain of stories

March 27, 2014

SAN FRANCISCO – Big Data tends to be regarded as a treasure chest crammed with latent sales, which can lure brands away from the benefits of traditional storytelling, according to panelists at a session March 26 at ad:tech San Francisco 2014.

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Building enduring partnerships with social influencers

March 27, 2014

SAN FRANCISCO – As the role of social influencers has expanded over the past few years, brands have developed sophisticated methods of vetting potential partnerships, according to panelists at a session March 26 at ad:tech San Francisco 2014.

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British brands point to heritage with Mother’s Day promotions

March 26, 2014

A number of British brands are gearing up for Mother’s Day with promotions and gift guides to reach consumers in their home country.

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Krug Champagne redefines tasting notes with orchestra event

March 26, 2014

French Champagne house Krug is celebrating its annual Grande Cuvée blend with a live tasting event in London that marries the sound of Champagne bubbles and live orchestra music.

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MissoniHome celebrates Italian cuisine with exclusive Eataly tablewares

March 24, 2014

Family-owned Italian fashion label Missoni is looking to be part of consumers’ dining experiences through a MissoniHome collaboration with celebrity chef Mario Batali’s Italian marketplace, Eataly.

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Hennessy, The Macallan make top 10 in L2 spirits report

March 17, 2014

A divide continues to grow among spirits brands, with some excelling in the digital space and others dawdling, according to a new report by L2.

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Young affluents provide the best growth potential: study

March 14, 2014

In today’s economy, luxury marketers should look more toward psychographics than income demographics when trying to pinpoint a target audience, according to a new study by Unity Marketing.

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