The intersection of contemporary art and luxury has always been hectic with shout-outs and an atmosphere of grandeur, but when the two fields merge through collaborations, can tangible value be gleaned?
Food and beverage
French spirits maker Moët & Chandon is using a new approach to sell its Champagne, putting it behind glass in a vending machine.
NEW YORK – A MediaBrix executive at ad:tech New York 2013 said that brands should integrate into existing games to reach a broader audience in a helpful manner rather than create brand-centric games that hinder scope.
British menswear label Alfred Dunhill has teamed up with whiskey maker Johnnie Walker to craft an exclusive Blue Label bottle and a series of gifts for the holidays that reflect the pioneering nature of both brand founders.
Spirits maker Chivas Regal is beginning a new partnership with Latin rock band Mana to give its followers an inside look at the band’s artistic process.
Department store Barneys New York strengthened its association with handcrafted and artisan-made merchandise sold in its stores through the retailer’s annual Artisan Day Oct. 26.
Forty-eight percent of women with a household income of more than $500,000 plan to take a luxury vacation in the next 12 months, while 41 percent of men with the same credentials plan to take a luxury vacation, according to a new report by the Shullman Research Center.
French crystal-maker Lalique is continuing its limited-edition decanter collaboration with Scottish whiskey distiller The Macallan to reinforce the spirit-maker’s six pillars, while introducing the crystal brand to a new consumer base.
Spirits maker Moët & Chandon is striving to position itself as the Champagne of choice for celebrations with a global photography contest through Nov. 9 that spans Instagram, Tumblr and Twitter.
Department store chain Neiman Marcus is setting the tone for the holiday season through a charity initiative found within the 87th edition of its Christmas Book that calls for the retailer to donate a percentage of proceeds from its Fantasy Gift assortment to the The Heart of Neiman Marcus Foundation.