The generic top-level domain name .luxury is now available for sale to the general public, giving brands the opportunity to further define their status online.
Food and beverage
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As Easter approaches, Italian fashion labels Giorgio Armani and Roberto Cavalli aim to be a part of consumers’ Easter celebrations with their food and beverage lines.
Saks Fifth Avenue’s New York in-store restaurant Café SFA has created a Fabergé-themed egg dish to tie into the department store chain’s Easter display by the jewelry brand.
SAN FRANCISCO – Big Data tends to be regarded as a treasure chest crammed with latent sales, which can lure brands away from the benefits of traditional storytelling, according to panelists at a session March 26 at ad:tech San Francisco 2014.
SAN FRANCISCO – As the role of social influencers has expanded over the past few years, brands have developed sophisticated methods of vetting potential partnerships, according to panelists at a session March 26 at ad:tech San Francisco 2014.
A number of British brands are gearing up for Mother’s Day with promotions and gift guides to reach consumers in their home country.
French Champagne house Krug is celebrating its annual Grande Cuvée blend with a live tasting event in London that marries the sound of Champagne bubbles and live orchestra music.
Family-owned Italian fashion label Missoni is looking to be part of consumers’ dining experiences through a MissoniHome collaboration with celebrity chef Mario Batali’s Italian marketplace, Eataly.
A divide continues to grow among spirits brands, with some excelling in the digital space and others dawdling, according to a new report by L2.
In today’s economy, luxury marketers should look more toward psychographics than income demographics when trying to pinpoint a target audience, according to a new study by Unity Marketing.