Food and beverage

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Veuve Clicquot extends Champagne’s multifaceted appeal to sports, games

January 29, 2015

LVMH-owned Veuve Clicquot is continuing to highlight Champagne’s versatility with a game day prop just in time for the Super Bowl Feb. 1.

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Johnnie Walker targets Asian consumers via retail outposts, branded content

January 28, 2015

Scotch whisky-maker Johnnie Walker is aiming to increase digital interactions with wealthy spirits drinkers through the introduction of “Johnnie Walker House — World of Privileges.”

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Fortnum & Mason touts British heritage with BAFTA tea blend

January 26, 2015

British department store Fortnum & Mason is celebrating the nominees of the 2015 EE British Academy Film Awards Feb. 8 with an exclusive tea blend.

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Fortnum & Mason seeks marmalade makers at charity event

January 22, 2015

British department store Fortnum & Mason is hosting a marmalade contest to raise money for charity and find its next homemade marmalade producer.

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Harrods builds foundation for 2015 resolutions with wellness takeover

January 9, 2015

British department store Harrods is assisting its consumers in keeping their New Year’s resolutions through a series of beauty and health programs.

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Landmark Mandarin Oriental tempts with “suites” for anniversary

January 6, 2015

The Landmark Mandarin Oriental, Hong Kong is celebrating its tenth anniversary with a themed afternoon tea and exclusive experiences.

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Top 10 luxury brand mobile campaigns of 2014

December 29, 2014

Luxury marketers integrated mobile campaigns into different initiatives throughout 2014 to engage and intrigue consumers through several different devices.

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Fortnum & Mason offers reprieve on Boxing Day

December 26, 2014

British department store Fortnum & Mason is offering consumers some relief on Boxing Day with its Lodge.

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Ritz-Carlton, Beijing welcomes guests with in-suite Champagne bottles

December 24, 2014

The Ritz-Carlton, Beijing is getting in the celebratory spirit for this “romantic” time of year with an in-suite Champagne promotion.

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Top 10 luxury multichannel efforts of 2014

December 23, 2014

Increasingly, the lines between digital, physical and mobile are blurred to create imaginative and deep campaigns.

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