With Memorial Day marking the unofficial start of summer in the United States, luxury hotel brands are beginning to introduce summer initiatives at locations around the country, targeting guests looking for fun and exciting getaways.
Food and beverage
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Pop star Beyoncé Knowles-Carter has received negative feedback on her latest music video due to the high-end Champagne featured in a particular scene.
British perfumer Floris London is inviting consumers to “thirsty Thursdays” at its 89 Jermyn Street boutique to explore its By Request summer fragrance.
Fairmont Hotels & Resorts’ The Savoy in London is catering to local consumers with the opening of a gourmet take-away counter.
LVMH-owned Champagne maker Veuve Clicquot is helping consumers throw summer game nights with the expertise of Southern Living’s editor-at-large Kimberly Schlegel Whitman.
Beauty brand Estée Lauder is “getting saucy” alongside Bon Appétit magazine’s senior food editor Alison Roman, teaming up to share a family recipe with its online community.
Scottish distillery The Dalmore shared the tasting notes of its DFS Group-exclusive whisky on social media to generate additional interest following the spirit’s launch.
Italian automaker Maserati has married “slow food” with “fast cars” in a new partnership with Michelin-star chef Massimo Bottura.
LVMH-owned Champagne maker Veuve Clicquot is outfitting ticket holders for its annual Polo Classic May 30 through a partnership with department store chain Saks Fifth Avenue.
Brands across product categories need to begin positioning themselves for the coming consumer boom in Mexico, according to a new report by The Boston Consulting Group.