London department store Harrods is partnering with spirits brands Hendrick’s Gin, Courvoisier, Stolichnaya, The Macallan and Johnnie Walker Black Label to push its in-store and online beverage department.
Food and beverage
Sparkling wine brand Divinity is positioning itself as the Italian counterpart to French Champagne with the tagline, “It’s not Champagne. It’s Divinity.”
Scotch maker Chivas Brothers and Italian car designer Pininfarina are showcasing the craftsmanship behind their brands by together designing a new case for the Chivas 18 scotch whiskey.
Spirits conglomerate Diageo is offering brands such as Johnnie Walker, Talisker and Grand Marnier on a new ecommerce and lifestyle platform called Alexander & James made for customers in Britain.
Hotel brand Dorchester Collection is toasting women and its female sommeliers from three properties with the first “Women in Wine Road Trip” event to celebrate International Women’s Day March 8.
British retailer Fortnum & Mason is asserting its culinary expertise through the first annual Food & Drink Awards program that marks the best media outlet or writer across 11 categories.
Hennessy, Johnnie Walker and Maker’s Mark are among the top 10 spirits brands that showed dominance in the digital realm this past year, according to a new report by L2 Think Tank.
The White Club, a private wine & Champagne members club consisting of 50 members, is partnering with watchmaker Parmigiani and sports car marker Bugatti to host a weekend-long event at French estate Domaine de la Romanée-Conti where attendees will taste the most expensive wines in the world.
Four Seasons Hotels and Resorts is tapping affluent consumers’ interest in high-end culinary experiences through a new lifestyle blog that presents brand recipes from its properties and other food-related content.
Spirits maker Moët & Chandon USA is naming professional tennis player and 2012 Wimbledon Champion Roger Federer as its new ambassador to give the brand a boost through an authentic personality.