Scottish whiskey distiller The Macallan aimed to capture the attention of up-and-coming technology entrepreneurs at the interactive aspect of Austin, TX’s South by Southwest festival March 7-11.
Food and beverage
Department store chain Barneys New York added hard-to-get Cronuts, or a cross between a croissant and a doughnut, to its merchandise on March 1 at a charity event to drive in-store traffic to its newly revamped former Co-op stores.
London department store Fortnum & Mason is promoting Welsh delicacies in its Food Hall with a market takeover Feb. 28 – March 1.
London department store Fortnum & Mason is targeting culinary-inclined consumers with a Valentine’s Day promotion that concentrates on a romantic meal rather than the traditional gifting of jewelry and flowers.
London department store Harrods is working to establish itself as a one-stop destination for consumers by increasing foot traffic to its 28 in-store eateries.
LVMH-owned Champagne producer Moët & Chandon is promoting its Rosé Impérial using a multi-layered approach that combines a gift set for couples for Valentine’s Day and an interactive photo-sharing application to build awareness of its portfolio of spirits.
Balvenie beat out other high-end scotches and Patron rose to the top of tequilas in the latest Luxury Brands Status Index 2014 from The Luxury Institute.
LVMH-owned Hennessy is expanding the reach of its Wild Rabbit campaign through mobile advertisements with different landing pages on Condé Nast-owned Vanity Fair’s mobile Web site that further personifies the brand’s lifestyle mantra.
Krug Champagne is enhancing the sensory experience of its enthusiasts with a shell-shaped listening device designed to amplify the sounds of the spirits’ bubbles to create a new sensation for drinkers.
L2 Think Tank is Luxury Daily’s 2013 Researcher of the Year for its fast-growing report portfolio and rigorous research methods that empower luxury brands with blueprints for digital proficiency around the world.