French Champagne maker Krug has tapped its most well-known advocates for a new coffee table book that celebrates the experience surrounding the brand’s spirit.
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After weeks of mystery surrounding the Rêver2074 initiative put forth by French luxury houses and cultural institutions, the full effort will finally be explained in five days.
British department store Selfridges has opened a rooftop ski chalet for the holiday season.
British department store Fortnum & Mason is preparing to “delight and fright” consumers of all ages this Halloween with themed events and seasonal gift items.
LVMH-owned cognac maker Hennessy is exploring the “genome of a grape” through its latest artist collaboration.
LVMH-owned Champagne brand Veuve Clicquot is showing the versatility of its beverage by looking beyond celebrations commonly associated with the bubbly spirit.
British gunsmith Holland & Holland is expanding its lifestyle offerings beyond hunting apparel and accessories to appeal to a different gaming interest.
Italian fashion label Moschino is looking for mass appeal through a collaboration with soft drink brand Coca-Cola.
Scottish whiskey distiller The Macallan is introducing its latest Rare Cask spirit to followers on social media using a series of short Vine-like videos.
Spirits brand Johnnie Walker is reaching out to its aspirational consumers with a chance to win a driving experience with Formula One driver Jenson Button.