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Feb. 9, 2026
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Food and beverage

Hennessy, NBA make moves for lasting global impact

October 28, 2021

Russell Westbrook hopes to inspire people from underserved communities through basketball and fashion. Image credit: Hennessy

 

By Nora Howe

LVMH-owned Cognac brand Hennessy is taking its relationship with the American National Basketball Association (NBA) to new heights, in an effort to engage global communities and create lasting impact.

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  1. Champagne Telmont earns Regenerative Organic certification
  2. Qatar Airways, Art Basel kick off partnership in Doha
  3. Aston Martin loops Breitling in as global watch partner
  4. The rising risk of ‘superfakes’ and strategies to protect luxury brands
  5. Versace hires Pieter Mulier as chief creative officer
  6. Italy’s Pratesi seeks return to old splendor as linens purveyor to the affluent
  7. Cartier expands Clash collection
  8. Louis Vuitton, De Bethune combine codes with collaborative chronograph, clock
  9. Estée Lauder Companies raises full-year outlook
  10. Top 10 luxury branding efforts of Q2
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