Luxury Daily
The authority in luxury news.
March 1, 2026
  1. Moschino allows consumers to shop the runway during live-stream
  2. Michael Kors launches WeChat platform to enhance shopping experience in Asia
  3. Kering, in transparency move, goes for 100pc traceable organic cotton
  4. Chloé fetes iconic anniversary collection via video series
  5. Mercedes introduces electric bike collection
  6. Introducing Luxury Women to Watch 2023
  7. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  8. Balmain Beauty presents first prestige fragrance
  9. Luxury Unfiltered: The AI reckoning will separate true luxury brands from imitators
  10. Cartier pushes collections via snow-themed mail catalog
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Food and beverage

Hennessy, NBA make moves for lasting global impact

October 28, 2021

Russell Westbrook hopes to inspire people from underserved communities through basketball and fashion. Image credit: Hennessy

 

By Nora Howe

LVMH-owned Cognac brand Hennessy is taking its relationship with the American National Basketball Association (NBA) to new heights, in an effort to engage global communities and create lasting impact.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Moschino allows consumers to shop the runway during live-stream
  2. Michael Kors launches WeChat platform to enhance shopping experience in Asia
  3. Kering, in transparency move, goes for 100pc traceable organic cotton
  4. Chloé fetes iconic anniversary collection via video series
  5. Mercedes introduces electric bike collection
  6. Introducing Luxury Women to Watch 2023
  7. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  8. Balmain Beauty presents first prestige fragrance
  9. Luxury Unfiltered: The AI reckoning will separate true luxury brands from imitators
  10. Cartier pushes collections via snow-themed mail catalog
VIDEOS
More Videos

MORE IN Food and beverage
Easter creations from pastry chef Maxime Frédéric coming to Le Café Louis Vuitton
Pernod Ricard flags first-half sales decline
Krug, composer Max Richter premiere cuvée-inspired compositions in London
Monogram partners with chef, television personality Maneet Chauhan
Champagne Telmont earns Regenerative Organic certification
Don Julio honors Year of the Horse



RECENT ARTICLES
Annual revenues rise 15pc at The RealReal
Wolford seats new CEO, chairman
Waldorf Astoria Goa to open in 2030

Jumeirah scripts hospitality story in ‘Our Flame’
Christian Louboutin delivers striking summer 2026 campaign
Rolex Awards welcomes 50th laureate class