Research
March 17, 2014
By Joe McCarthy
A divide continues to grow among spirits brands, with some excelling in the digital space and others dawdling, according to a new report by L2.
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cc1tEuQnM83sWeLfAJRdHcdgSmiA2wiGnS43yMQmnepCIQWeR9H11ruitB\/ESZEGjx10yVjpJDG\/gc9RW8Ulstozoc1dc1i0JMm7VAZ0rjtTBYtDwq56D5xuMepSjzNi9yw+nsof1zGuS4GInPVwwSRPihjwpfeDB2lidkS\/8uHfugVT\/gZKL3i+Ko0kXYtnwJmpiOqtuAaKlEnkQ1RSfwlTu0xi\/AkJFS++KPia0YcyPUGjaI6qrnDljoOeDSxThqNfxyVw65R6wzEqj9m4KTW43ebJpBZItdQh+9Nl5uDY6jXPSUxeB\/2K1ZWpFCKRznpFzWERPV1alFDHdD4Rfsey\/s3nreRFWZH88gsnno2OCrzfNRXt0\/VECBMaK5\/x0d+mubHFzsiUaSLfwUlB7Apb+wq\/j0BYSfwCGMWmBALsquk8PDPZeEMZF6Rc1eVK0oDZGRcJmHeVlmcwbisxv9An8IzlNLVMCUPCqbEKsj\/ulVgnGHIQp09jTWGrjXWBZqXYfP9bH8xb67u3dw7DyizbI1AMsar0X7eE5DgX4khfAaUcsjMAovVgoNP1G+XLneTuBIwvY2H28xj0qyOETnxuKTorekTOh5VgbHAMIzdHJteeRCpkdKKq+P\/+QFpaOBjklac2W2oUJ5zt2lW58ANd1MsLtOpjvLrXVgwdHXyX7Jr6EW9iYmhd5z49MjtxoUrnbzFefKlnttktrZJo2odKi4MmQN6kZWrCncBPA8alF+C\/q2ODkIM2JBLNvybpBiXBWImRU2SZngnjU9\/xGjKyqxxdXB\/pAGL\/BNAwc\/o3Cz1Ja8gV5tYgZbeMqvvfvtdTWhb6FkUUyU7m5P9\/mwSfkwzrAl8ejYliU0mB6+8RbtVto8f3yUTKtu7Es3F0UryJVOf9w\/dbQhOE3+pvLQUN8gmkJiyZT\/mwWgXQ6fA4p5yQMV3nc7NqAhWIuPbN9oRsK3bkGLRuJ5eeNZcGU6nN9Gb663Zey1i\/6CSqBNHpAv6kqmT\/Qwe3aUefE7SzVuvyLqLC5xIhN5v4VUYcQUs1QcdybN+SzBognXIPRLDTkPIj9VUvxObCMPPfw+1a7TEEZZNFEV1c5ipwnfTBj6AGgi1aNcFUrZdc2Fg7LbLoMOvztGiurRmjrVGl5kSTRNRlVzizoyZdL9pntpZtfHj+n778zhli8Q+r\/jii92PlUimXXSth7tjaweAyZ0Z8uw7hh5vhUcmn+QOlTB1a+irQVG\/kKqHQwXTYZ2BJUHZd7REvjlQwSAQANdeBARIq4H9O14\/+DPRKH3dO9ymPDYgyj0jne+MtwfcS6e9+qUtP9\/g0jLHvUij0xd7\/gSkgXrhxYnPwUpkE\/7FC5Q1kMdJQ1XMhnLavAr4MpeWQnohLgnjjr0uGUHBcXYAYfv8ov8cE6a5Natm350oWcuj+VNG5Tjy5kiaIVvepku3k8f79Tqm6rxrijTf2LanpNEUStuHFzrqqpEsxX0I3HaxPy8mL+NIzGbFPvsQwuNj\/EmxunCzSi\/MVNh93TPpy0gODdiJ4YVPgOz32+Pbsy\/P0tvVL4g57CNiLNfkpKS3XCMsyijxjGzbrxQQhhHmHOD9Q0ZfwP8NHz3ByEhPaNHvWwCTnUSPmyPG6LEMGMhfSCAGq8tdWddemQ4GxiHgvsm3wWUlsS2A0fmpuUCBriUxCwvMusKvIY5cE4f1NPzRTnbCLiuy4UptjIUx\/+\/AONSmgmNWYE9h63ys28RGIcvqgPd0gCDg4e9ulq5MDIjXwjxL\/4SDXaHJO4CeDhmw6hqLMABMj3BwMH6PFEakYUQsN7mlCf0UNS4tOjkxsPRI5k52\/Y5n6KKol8\/cgclp5JWMHdZvv5Y0nwc1hPmuRyBcnfmOTK7BZXLSLpbZVfVB00z6Ogza2ObbZBhUaB3SYXjMXXhseFBW\/iP8vJbq2LStvd63yXhaBkMeFKlr7wx5AOcua3UB11UZYazrd+TPhNSX6N96I+KkEPC4h4GgcNgeeaf8ONK4yaeVRktIZk59KGikFGLaX8WYIgoz0DYBR9NRNYAVgsZ+EWptQauRikG1HfCenhWK9cljFYJ3if8Bh67yvYBPYut3oSZ4Duo4IBh7SHmSPg6qMnIW+rIxPVGLL3QWDexbmTpCiIyr12IPhqlw4hJJ6gYm4EIj5Ia83ITWxaBcoW2UW9w6KVkHe1qEOEMOpuR2AMTW75bNppJorb\/65nWcVfHlCuDM1AS\/0JjvLMOw3+mMgOtg+LC\/sku7o3J8xyrDOzPF0dQDBxv5nI6LrO0sVwjXPzNTTy3SETZcLfx7\/nR3tHdIKQmsNoEzsYnvJUwU7g1fsJLYChf\/mFYSO9w6jFoMSyUvhuJ\/w5EZjPUCYhZ1p9doN32N\/6B1jKPG7PNHuxQLPc2g1vDgjNMazRjoirROmQ40Ow0MZ6kjEx00YDkXk7pxRf0G7\/xiL4FjRA1OVPX\/Z3Il+NdZIbvTCajfUB4B68lJMFxfLKqOsBQdu++kVbcu+glDVZgDAIhOgCwppaeSD8t3pW+b4nKIEdI8yk5aUhctImHp35LjS35wW91XzBXoFgGSiDco+vGoN3EB5RfCRE3bJI\/bxJDJjDOjGidaqKTmTEVGIyB8NwIyIP+g8pfJ3LWcqzPxvbeEWTA21BCv5Qk8qIWnif9rscMu9DZ9GrEnlrIGeAcSpwIk983t8pmsa5B8l2mGnZeEFIwJiTab8qkUT5L21+xyOeAeM0XDw65QseFG9q02aucvsIEm0Ht5PZS8v6bdZgLaZghYRMATxi1AJoIHidS7PL2v\/Q53TebiAjOPwb3qO4PnuwKulf5Dq0WMCyL1NqEo+Klk41hcayZhvJRjjWYnulQ5V7IHSk+MGODMvHYjEs7q3NotNwl\/LppGABG2J9Xtz+dU0DTcPJzx+06RxJ5SyGVeY+Ud61I2MahipH\/ec+sEZ5+OxDL4IFTnQPfcEP67NgRc4kk7UKseylIAlVJ2tvnQAvQWZd5C5Sqa\/GfrRvepPAQtVtsZNP7Cu+N\/ELB4tc0kar0guK2GJdHTPjFwsKJm3kJpT4NQXKmnuNlhXutDvl9JdA7UMV8uD7s7tO3kPrCBmJxtAYyEksgtSLhhJZZ6xI+foyqYghfTVWHO1l1OjC5rKAQUaael06ZhQkhy3V\/UWgSBSJUgPwSyrYRkSYBnuw\/ttTtdZYQuTDbGU0Vh61CV5s5wkYdQ8CDaDfvKT\/708WqQKrUzU42GSdUfxWEohbsMzO1cLjifTylLRkg+\/OFvr110GrpwnIf4Pjs5R+PFpoEMJkl3aOr8ML5UCG4qIzGqXB2cKM0MU56XExIWr1rmXzi2ZRq0iYNtVu9D0tKOk9cG7lDLpGLbDpy2DNGHjPaQj4ZyvbYs4qOM9\/Bc+Bs4R1Ur9E36u2mhrPtPfcCAUIKVvOGb\/CsW714GOEHmp+W1UAXhIKf3aa0CJ0AVFBN0BbmMUxeQybROCpyqQrbcKOkTn6O4i5ViLQS+TVUf77sAgqZNbDZ46pbkMjMGk4huHP7wmKEcDYVmvL2\/WT4nU5bXQMBKTP68\/\/SETaULVjYKJ5xzigJUAW2K1FuEm7cg1G9wZdVRV2wf2BVlTLU7RV+ge2Ux3xZqRhdbkaqw7n9xhfASVy8Shb2ujdlOqL1vI\/0ARuWn7KkHg2Q9pFF+L5fq9uLa1HMyw0\/Zq6oxP6wsXzmPdc4JkakqtyFvm6vxzmshV1bWIgfzrBmaeLbyhlfHxiy7h3JEXblL9\/bJThWXXWp82w7valSoGGeRUZH4DbtKQwzBNTNhCLTRUAZS5oUSv3QYjiFYHDKXT\/7ValStgPBBGHn6qQQq0Npw4nLlNI6aCJ1YQUGcxgsiZVm4ofCpzw5PlZjrG4QDZKOSIrQIuvsgY3PyqvHlFN4iWB\/GFyw1AvqxNjEeCudFRP2MkIoPxzvZEgKILKXM2wrFpfBe6PXBoFKp\/FkuaWNB8UYbkenJng\/9Hv8nG0TTc+T0yufRj\/z6CEbmIoNWGkEBUe2yAuMbfAj3wv\/kew8HyeUn0idZh5ywuLqeM5v7A19BLZAOoNUZyMWyqF1LRKAtQ5ZxnMQsp8zF\/gh5CTHIKSwi1ixx2AY6AH5QN53xydN9tlSCu2Ry992MgFPIsV190DWU7pQO7vN0eM1n1k5hkZD8jQpt\/ISWUnNHsKVFXm3PbM6XLbm6MrnthYzhbGplGR2QaiZpvNbOmoNVBnHwwSvPf2DUGS\/977WCupBq1hlP6Tj8VxoMPqrvzGF4He4gCOPqEIAlkWDWeKG2jWVZMRl9+EDYO6FrWJJCjJVRqPkIqfjru01N\/UzKZECRlgNPwNtVext44R1SY3BtEDlHNV2CvLgY19W1MYPOcNz9W2PRxUgSaiA+3SwB5q9pXv4nv8epcCcyNO2P3RaUMs6sW7MZG5G225E9p0g\/+W4yMVJat6CT9fYRFQJuZugOZ5+mpG9BuvxAUPzQ1WgtftbrTDFrJouGXtO7fePlkNSmOblGEqqARtVK3sF7SIjOju7w4rRp71AGfokfg1IgeS22F75vDE3Oe94nCkl5qadpsrT9MqUmW61SUCuIyyDuGSI5AtrQqYa1Z1VkftD0eJ48aRHDdNBZ3desJqTIn1jTxamwXPAar0IcZfDq94aOQQMwwKUfPGhbOTzPQ+Jk1zuI\/kLjKlz4Drvs5nZ3vItp0kRhMezm5pqA9Ah9tndXZJjzlTBuYI\/zGco6YPXdwNqFvvZsTqbFBgkwPIbIZ79topAZlA2jGQ3kEwIuKGc6XCT3wywf5g1i+GuFxjr83yVKZYxgl5LgQVuBQdaXmWssg6K6LdyJhH9IC1pBdAIsry1BddY5lgqfwNCDLJoXSkgpmH3skjSItix\/ByLZ42bFLk+1ep+MnJ1KA9Elx0HaovGVn\/wbbDjcaFQpvo++3ixVaLbqNkCcorz6uq4Sz\/t7qw8lTOHlzfhP2Hf4\/uDax9vo06i571ED+awuUwTd40GIp9woR4XG3z9SSD4Q7GEECtBK8+LWQDjsKZbVgevhfCX7u\/Pfxm1rBBd6ZNkQp3yrfVWWPC7BBVSDzqyClngQ+BWj+zO0rqHfZRhYVCe1gDcKlOIcVBDnmMEH\/zR486QwASC7Zt5rvrzrl6vB8BI4oqz0VKZWbNGhA+NroqSoggC+iE2iGlbIx\/ECLbxOPT8CnHp7wyzWChhGYjvnP+fAgYX\/sABjildiwNH+GU0THdt8MKk692JYICJ0=","iv":"045ec3ea246e757dda0c20fe55d4822f","s":"bd22a85a1dfec931"}
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