Research
March 17, 2014
By Joe McCarthy
A divide continues to grow among spirits brands, with some excelling in the digital space and others dawdling, according to a new report by L2.
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EvQNCIUx4ecZcqXK2kw5czpSQdl5Nbqs2CS60xZARmSv8NGj3tkGGQ6gxx7d9tlfK1BHOrlVoqGdvevS\/IDC4lYm0bTte+diVLSxhGsewd9QrmBvxmqS6kni9bvx6aT7ZbVRxC\/T1\/\/eQ9j+5qMUGifYArYi3C4jqbjFGZTCpxKlK6Kn1jYAaYPARknPfw6DEuUxbUi4nMgGIgOG\/CHaXyfket+RWXYz7Y2dVJdzhteIz\/fIE0vLVQ\/EFd2whWjU3u9VLnGNlaG4+TFhVJwudaePJQUHAyWhi4C+xd2lUVDthuYTSe2BfHMk2WgxuxtYW2XvCMitg9SWYsK7rR27HDy4LvhyChTA3JJr2UfKBN\/VZeNuZ0DH+PQudQ+cFVdzyLAl+AX97pGJNQ6pl1FWr9c4LaTA+5rbHvmqo95mNHLCNHObhbYtwxbN38bQa+D0UECsPprHNvHeBc62CJ16CxA9CQViqAjLmH9kdbDf1U23iVM6AI\/bsRW2ogQxe6wLyxxcdNCpDxEoymzw3NWm8mgzcXvS4tUcVDeXPPsFEhfuZqOj39BoEq4ZtLsTsbjAjwl8wyR7xxWBn8+UvvmiwJ34uefzDg\/pc6MA53IeOahRbuErAJwwo2dw2D0LfmPUCf\/\/o+boIrehyFP0EI5tZb+XA3znSrGG+nuwojgcavfxFLZGcVLVyFnfelJ10qb\/uq2fF+zk9WrEogxZt9E9xZznYaS+JhtSRa99SWVQfvxtqW5MlZhTtWYHYiH2wXODitEiwlJ3a4sb7EgBWzcIDiK+14BfIyrf6K68bLBQgjzp81Q5R\/mk\/+AIwICE8hV1sJQy6pJiz1Vtx2USLSrRYK5c3nFZ9wuF0LG3Lqp\/bVDR+1ONb0lBMV8itqRp+fAgdH+WsyF+iYRaLQTe5DG+z22f1kfz4D0LDsb\/Rw3gKb8fIkJ2HxOyVqNbDUtZNOREvZPi29YDUCo3cfK3vYe1z\/\/JGhEzdrSVARQgRsdO5Qv3Vs6Dbs9Wf0StJXt6rhOEJJw5kn9YM+mH2yBcyPb7KConqia5b18QVNoVT8q2pXEOGatOjkOewgkeHb6NHCIT+\/asBqDpu3UxYDqSGTpeRBLYSLz4TYzHLAevfF1TsxiWoEtHGTig3ZIwPUy8LzeHSgjhBhpQHWZQ3o\/gELQTkl85IGLT6NHtMy0GZCT7ByIo72c2bpwyxZ78ff18bmo1y520RFsVzLr7Lg7bhvEsQEHlETLm3j3L1RvABWGNK0eN9So9XGmh0Sl\/lG020xyFmHzlZE8FAJG9\/oO5cOJdRtdlyBf5mbAV4gt\/BEeoTGWRRzETxKx9RYzyV9V75902krVQUAuNoaKGp0\/8opjtFwFhpUgZ\/hpq6GCUqGCHmSehw74H\/DkuRQU41TAbmjRlHMBxNHOVdlXspybcZt5EXS5yg9vhIwDGTfY6jKPNpOF8fYGLArThLWt\/kG8ZpzlMp1OfI0cNfsI3kS9q3pMhWOLizgtNDGPDaCNU5ylZJTHz7UaK45M4YNvwPy1EMpiaDhOpfmA9OOHiF3RomSn0dBNKVRxeqCyLSvlfuJaPXx34hpImF+\/DOJz+MvUp2cZOnwtBt8TbHnJubtwfNJRBzlRB9LFBlfdMdS3alkjdzYAOPxbsXh06Ihr88pI+p1xmKP5j7tflqh2w4pQHeChmoWjC5RwenNuwUyKBSbMrdVEFLNRZuJdtlh5KW\/5QAvPWuNlEMcMrFk4qfRPl+EI10VwH6Q\/tQYDQdErkTWzaCwbTu3AjwVXKxLpp6cyrtd3C+k0Kh+rSZe3Z\/igmEKTkJgNmEvCETWBP146UxKWBvuT+M2rXsPRe5qFzAcqXhSlIw8Acs8J9q0wmivOnbwgg8D+xZ8\/RyF+3RAoqY2y1UhmrNmJIRMh6BlqjhPu+WyoKcX8sdWt9ge4824xTW+vdrpMHtFmoCNpx5pp9d0l01SizkOtV\/RW2gzZDWcFsaosJ4IfZE8JEtod4eydHmzua5ebq3cWXlohZp7EjzraAvDWd865s9toANH\/mwYB36ZRUwCnz6kM0g0pVjRtc6QJdgp1u3RzamcPOPCz0UaNp0T2pcuuBZztH1JhSydUSEVF8sGDF+KnS6j0JN26jDzt7vZu5nQzWLPfEC\/Su6GUknr2n5hk9zpXKLNKJyv0cHMTXFriDlLhO4IW2H7FLSfLEcV9tyA8Co3ct4yvwERMncsytd7jhnv7X2nZwCOyomliXJ82LQvJEX2tw14PER1+ORgKjDe5lIxy0qOPNp4svgDmT6xgPimX1cIbRyPlIGlBHUjuMCwR06myd7jscYz7RiZyx8lKwyFiBCVme2BhgxLv5wxSKikPFSoxyhdKqrt9mZ\/pKXBbkCjhvU+nq6RVkZ7XC0dJCESrnLegtLTxm1Zvz0mevOA3tDh757K7kNMr9b\/\/DjkL3drEij1VOPxAFzQRUpQf+SJ8O2ar2z1ZzKjuczr3PJK3V7TdJ5xbn\/3y8Bb2xAuNkHhI\/GJa\/7XDD69bSChRIMiPrSpvg0T5CUB1za\/b9M1N5thnmt7H5ld0XeQIzdqVBfSBTPCNCvuWe\/TpXOTuSShn7PfqDQ+indtdUqSteU6I5oYLj8tUbAe29aqFruf4ZDUxPc7kgVzKh\/BwRo2Mj9LTlIbfqJhq8ksCl5zecu4Ui8UFKb+saN56JziVyP7BHyB9TSgqAkpfpY8ziX1rIdXBP6oTpZxiIGIDXxHmePgF4Ipy2wbV5BX+5VARgXcjmaiBcCvZH4j60oV7F8d4xNfVI09oQZutxrZgN0wEmIT5UnuCFknW5DwZDUH9QsjvZ2Hrrtxm9V4uMDM2PVI18vjVAo8PHeHUUPh92FDfkTKG7Hiqavg0LsX08uLtW\/MiR2hrXslUULWNSuJNIF9NiTS38bwZ1ctMiVdqZL1hkeUmbIOuNrTt0OB+5alYRAKENxyDasjGJnb7BeCatSw2EU9kxpJpTP9PztQewblFk+EDY9f90zo1t6H76oWvfYFoVg9N5wJn6g\/FEeKDVsBxXzBt33rZtvg5ZHYNuVVQV8Dg1Qq7uDJHpCqkrCio0sEjPDnT1nuJs0aKY6mDtL6\/fwxwdcQcRk4UzMUmfPp++w+NWumaKWCnKiv1wWZoKYEix52gxRtYCpUDieX3wliXRVkwZhWmKSHREw9P8rPlUQtkd7yu2aySUeQNFPS4dvmUh\/FWJyLgGY\/osNmqbBn5HAnpGXx9Wc469Kg0yhuN0CUuR\/8EVx7aRchTYB20jA9QE0+B7D\/Bv5zf8eFk8uwZAmpWh\/bs9vL8HjqF991OKO+9xGPANDFq5y1zXoCCM5EePyMUAWqds6NZAKDx1d2cZ306bCIf88W0\/\/XqvO0KTUrGWckDYZkmprCLf7DU4PYx1Xp2lj7sbBaaJQs78l8wL0ocIDm58nYe8b8fipj5q+khHLOxjD7yvnebbZUwSqTT6QVZ1NyPm7b71piNi7AX1yvXN5a3NuTWF\/Aoe3tE0u1tEnaqtoPtZ9++RYBS9pcwbDhJxlqWC3EaaBwDiCxCjh6FplkO\/IbEPmSfhmMirm\/9\/O4RX397t7oUs4BcJJEkrDxREa+ojjaIU90lZozLrCf53aDUSUO2UTobkwWNQNyLz93XSZTAdDI7efwa\/2R6JfCxmetb+NEciF3U9ykLpsUrzXIO5+Lpsf0ggWuSi5IH8pH2K3odEHVnn2x5fBb8AWbXCwYk6PmLiGngMRlgpAZYMFV3AM8KTaF6eR3\/bwaXcrE43wlnhLFKbVgUL2wsoVU9UIdA95XMdyEYycLnU1rVMcKecvAfjGJ56Yt2oYfQv8U9uYWJxcWPeTW+LlhPIMFm14\/XcZUEdFkoAhm5jGlBu78EIkOm2fX4SAaj5iy2hXkwtT3SjbOz1tj7F\/Fxls\/RZdcw7KdvP3QCz2cLOFGS0CLHunK37pbZFV28twvqCROuHKclEhRqM6vLZRsgCbFYT+bhRnWT0SN1II+d3j3ULIxcP5da4nPT0kjKopMJcHi+48XwmsRCYgFAa9BBNz1eiMb1xmLH5ku\/YmVi\/aLaO6687kwAM721X0sI5UhLh8GMBAD55mtY\/PwoGKq45SGo8ByzXYkQOQx32IErPsFq4sl\/6JIMTCs5F0jqjZLMkzdJljM6amlNzqMcwELlZwe3anF4HfvwGMFyprr3DPtDHHBdov4mdwj9a4cGpsaz4gJR7htdnpPyUvq5qYL4xEml0Ra6FKIG+9XOBgIbrwIgmTaar7e\/i20B0mGFZ9g6qQJw2iCUNr2yAIpxZSpdTd4kYgHe3he2Yggo0YNvWmsQt08RsY69dnEv7nXCkH16Puh+YEp4y31ns6IvwjC\/8ktMEp33DB85W9ylSyGAvoO7IznRg17mXHTQmTzBp\/doFQGIF1VRd2O24owZwdNukh3wxade4u2ZsgF3rPYUgj60z6nuKco3dlOnr6a+wGHpBoNl5HWreGNexjOfF9y0x\/56DC7tFdzUhRxrWArQynXTJh0x3asK0+kvbqwX\/zEpO89jhhxr0YjZgLGCOmFf9C0TTBuwk8ncHUYtdOgsub507Smfgd4ttTw\/hSORAqqjxvkfyJpIePltLRgEXcrS5P3QtJSLnZNdTxfHkjSoQtHdHCRxYTr75M9vrAI9\/yIsqfU3ZmDr5DEJl1g\/6f0wRLdlV9fxs\/WxuNgfgVpI3R9adeLCz9WrF7\/b7aitpU0PCDjszx9i9Ev1U80UnsRx1JRpsk7SLNzvKZZ0hu9T8vAdzIrpFxzfGngzWSJHyoYqqtI0pOcoyzAHGnZtAkiRyx42UfIB+RMshvnGRM4VBXFZCEi\/PglnYiFwC9xH0hLCA3f4BLu93diUZEsKKsGgW5bUKlrqnmwTObsjX8A6Lc2N1D5sc26yZd+foUleQNzdf8j9z6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