Research
March 17, 2014
By Joe McCarthy
A divide continues to grow among spirits brands, with some excelling in the digital space and others dawdling, according to a new report by L2.
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","iv":"b57feab620403368a7d13228ebac7b00","s":"fd450e9df8f69ff8"}
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