Research
March 17, 2014
By Joe McCarthy
A divide continues to grow among spirits brands, with some excelling in the digital space and others dawdling, according to a new report by L2.
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","iv":"5fb93ef628d80b3e172b6b94bf7bd368","s":"9d38ed7bf4e978ff"}
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