Research
March 17, 2014
By Joe McCarthy
A divide continues to grow among spirits brands, with some excelling in the digital space and others dawdling, according to a new report by L2.
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","iv":"9ef15925573037bd03dcf59b4107f4a3","s":"828c24d6cf8a3bf7"}
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