Research
March 17, 2014
By Joe McCarthy
A divide continues to grow among spirits brands, with some excelling in the digital space and others dawdling, according to a new report by L2.
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","iv":"1af2912ce6d87cc97763a9573e1eacca","s":"419299d880e0e5d0"}
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