Research
March 17, 2014
By Joe McCarthy
A divide continues to grow among spirits brands, with some excelling in the digital space and others dawdling, according to a new report by L2.
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","iv":"7dbf0f309e2e7b3071aea01dd189bfa4","s":"7ec4cec5c3a67547"}
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