Food and beverage
June 7, 2019
Hennessy highlights craftsmanship in latest TV spot. Image credit: Hennessy
By Brielle Jaekel
LVMH-owned cognac brand Hennessy is leaning into television advertising spend with a new spot showcasing craftsmanship, as spirit brands continue to focus on the small screen.
{"ct":"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","iv":"70fe1c8797f84ceaef7c8c56bd2f4743","s":"838beee57b51e9b2"}
Share your thoughts. Click here