Columns
August 3, 2015
Noah Tratt is senior global vice president of Expedia Media Solutions
By a Luxury Daily columnist
{"ct":"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","iv":"3f792c5dfcf8cf5007198100a7bd12c7","s":"e92fd569f8c2fef2"}
Share your thoughts. Click here