Columns
August 3, 2015
Noah Tratt is senior global vice president of Expedia Media Solutions
By a Luxury Daily columnist
{"ct":"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","iv":"37372032597bb5e033496750af5300fd","s":"f500b71c0eb3ec7d"}
Share your thoughts. Click here