Columns
August 3, 2015
Noah Tratt is senior global vice president of Expedia Media Solutions
By a Luxury Daily columnist
{"ct":"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","iv":"aff9d6621d025e50c71139f41106d258","s":"5978c2a01f2ea6b9"}
Share your thoughts. Click here