Travel and hospitality
October 18, 2018
Waldorf Astoria has released its first digital-led campaign. Image credit: Waldorf Astoria
By Sarah Ramirez
NEW YORK – Hospitality brands with decades of history need to find ways to reinvent themselves to attract younger consumers as they rapidly acquire more wealth, according to an executive from Waldorf Astoria.
{"ct":"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","iv":"2ad14c491b5b24f263686d29ba81cfae","s":"06f70f7616f44410"}
Share your thoughts. Click here