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Travel and hospitality

Heritage hospitality brands must find renewed relevance

October 18, 2018

Waldorf Astoria has released its first digital-led campaign. Image credit: Waldorf Astoria

 

By Sarah Ramirez

NEW YORK – Hospitality brands with decades of history need to find ways to reinvent themselves to attract younger consumers as they rapidly acquire more wealth, according to an executive from Waldorf Astoria.

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