Travel and hospitality
October 18, 2018
Waldorf Astoria has released its first digital-led campaign. Image credit: Waldorf Astoria
By Sarah Ramirez
NEW YORK – Hospitality brands with decades of history need to find ways to reinvent themselves to attract younger consumers as they rapidly acquire more wealth, according to an executive from Waldorf Astoria.
{"ct":"fJa1n42z2glztAryKcUjUrw52dT3AoqDXeX8JxAR9nje8wQ93VArINeL1GvQJNfaOmk2ARkM6wa9IIu8ALZOAPAKILe8kh8klaA1aNdYUD\/EHuxD\/voR0\/Ud8MyxiykJAQ8FEVNTCRXQPrXxDwzSCerIXdOJwv6ZAFEnCkwa3750vubjURt+v57FZbaZRsn16YhDgT\/+Q56AbjbINEfKRrjgSCsZyR9JWlOQRb7z9OsCF0rJQgkSJ\/gVNukap95+2mzTwZDR+8cte7b4f+YrrruHBHc3Ta1uVfi5kJhH5Dcwb93bVhjUfb5jn62IAGp\/maqVHVgtVOMMRDYR36pa+3xva0CtOO1SKYMe1fsDUwofFw8tv+sLkNzEDa1bnRzrigMSoOvIXhyBHfElNULuEKRR6mav+IaH8x3OqOQkW7L1Q7p6Phyc84n6Pjo09FOdOWDkcB0BR3fHhs1sdNLD\/GZDuOOk+VrLiBHEKecRPg18IBGwx2afREkuvy9KJZ0bK5+2W2g1zuPFAFJvBvz4uh0IcxO21da8r9RWyE6zrFhzxxLCfDORPQox5VxnL72ODky8qeScE2nkJh+mdJw+KlMLhjzy32B5Lan75Fg\/5cyeanLDO02sgHBciafgu3z7H5TgGVTzqYTmBAc7ATSUQW2+w\/sn3mY12Ptr3N81MM4NJS96PpATukQ1k3slTVPgGpqeOUiKleQqNKVGvV\/meGmdF4W94bTZebjE9zd4sTrnq+c5AnARQLKfbrmTMnYS8M7IFS2gvbqgvL\/suXv7M+xO4sRagR30ilb9GD2ka3uiBWFoil+4rvAjejmlCSdCN7YqGjLdPdN\/HptOVq9dZOdoaerxRfNBkH7qhxGlmUSd57ikBJY6CExTOplXBPZdJx6V4ncOkAP+tg1hnT7Mvnuha8KfWiqNkZ2C2erLTL0ODvSL+dJP+0CGisI5d\/hfkS6faliro560skFw3czAkUYZ+NE994HDefioM3d8nvxqZSE\/\/orp3ijvMzhVOSiftEbSdOS8XpO86gSGkVPklP7w+wMjsG2sU\/wyzE9XzW9aEHmcBWE2TFTf4SOhH8H6pDkJIUMDZgIMnWBXyvtr+Wek707NtFbcNcVBGBVCn3zuUYGYlJBbFS8B\/Fil92XP4eTZm0SAA5W+AuPSAf3Cdmj1hxzNL2wGW0GN1+AxBu5vCPNhBETPXrvc2HkUAGdb7iuV3oMSY464Zh2lpOnaCoMItDaHMZKqRxYDWyDV1f14TS1Bx\/BDS9FBnON2RKwCPdX7YBKvPf4v3CeTVVjzaXm+glBiF0SQV8Jpp00bPvC\/cTEXx+IeU7CgN7ae\/UmFDdzZDIEWw16\/w5nrTgFLZN\/LeXkcF0kPA7tOwf7va6f5LWL595yJjpaQtnkyPeazjLG8WKPXCpBpgj9fCdHsx\/T\/mBQDikSdLCvrd3jV52gPpKKqDKvNByCzihyqtCs0A3u0KxIY2FLRP3sK7q8XlYSxs2YdlxXVyXc2jS6rKD3uqN2gcVeAAMzWfXWrMrHZx77NJg5WMAD2aM2wpVD0pi0FTj2sxfZU2DGYHmDA+oSRDWg7\/f2JiFtmd\/cwKJ5E9kl9l3WbklTxNXn1EWsLbrt2HzIdALFS2l\/8+s\/AvfdXRXdG73MV6Kx90GnE40E38TDSQdgszLY6o4RspTQ1RC8upSM8xfHXL4zQtidAX\/V9A1yEQFuQsdhyI8RIFJ1o8BRh3q\/HTv9Do34rCEYcne1GfFAsx5sZf724PQAQXj7Odb+o8WzzAX0j8Nxk6UCQzDeXmpD0tWv2HsgPmIyqxKnvw\/VuK925TUCUzq7kvgFla1NhpcS\/OyIvC9Cl+Q6\/3zH2aMXb9\/9ViMms6DrQ4JLGuHL122uBYo6AobxVsl2wXQqux6lqAwaezTFLJ7dQuv\/z21riqaY2MnUs4Lr5Qadg5kqEa2erFa7xoyeCCuQdB+x1xQc4vfLyD1nSgid5ghIZabcF8+RAlMuU6YLRMtJB4AxineE1z4Q3xLV5iipoje6BFEotZOCYII4enG5gGXvVfUt9ZIGs4WXa\/yTapmwBJiIoKEKwgRuPcGRlER9PgJM3IQPzBYQLHa3ox8bYenRLzdUc+nz2Vn8FIWOMKr0u06PiVghU971bEqn6G9sX2xl3agoTzJ8ZwSDLZFFVB5VnyvyEcq5c5OkBIfO59RdVdNcCOYqC+YaB2Onje60x5EAGAh\/Hzt+MdGRmAaLE8s3StjZ\/xbo6kOglKFuX9aak2+5RoxtasPHKVwG\/uadJ32laNUyAedKxMlRQsaWR66IVyn+mvUP8NM2phftayqVVPvC+v+grXn7dSQ4w6ETU9cHWPUfNiQxuEX7ql0mmDtCuFgx6BlHfFWPytaeIkQbZiU4YVXTZjwYD2802zX\/JFnLUoBRODM0YkWrJDsCssgdMMT4MyRweHK\/C7lfPWHsD2yAJIldu5n\/CpevYXzZyyyZLQWRPgojI3QTZwg76+EXoX5+HToNe+Oi3cmKkIJdPxFVaEuQz5gfMQvjq55OKAXk6h86vEi5mP6m0jz8CEVZWfzk3aWCQ4n0I6Em8NDOpIRiqyNHcyqaNOPYzwbeQHEAvZwjirsvg5SgsRSdQ\/dJxm9amVikix1gklzhSSeO3UZmari32tS+WcmD168wDDtstCpeOQbyMTA3qjzSYsRqNYNNS5B7MMJAbfFKEHVVXTVS7Rt2lI8HtmUIp9YHldDBySdFBtO8nIx1AmFAWVDKzUSVk2Av\/Oi\/BjIG7g520sxETflaci6qnsdm6jYrne5z\/44NnHKgasmm2eV8Q7rZSOjqilbxEUHM52MxUiZfDdQ4E07UXnAj8e77nfJKPYG\/HAn5kf4gA4WAGk5XNgKSuL4CiibSq9VbITIFuStn686uG+bPqRW5\/ShTLFHQIigCHDxkjYvbKNM0lYfN\/fHIEL\/Jly9XeQo4Y1lo99p6SkDoAhb40BqMtoAHeDNsU3BRLzs\/sO3CI5Q7tSMkZXKQLqYXg3yrdzmD7Zf+lCd9HBzKhzv8skn0HRBbO+eGkN53oZ93gJ3kSDZde\/ZJYtadQgFUXGDQzwIB8q16180IF8XK48D4j7nEwOBc+IYzozb2Kq0y2iKicl4oizeXccptcbqGRGLjHUuwtunRMNcinAtKmsT79e3fS2A\/9q2UsguQfULgPjeRdwVz9R\/7RP8YdN9fkJasp77DoMEwpSq3gr7+Fdsz3SM5SVo3xUCYtqvuQU9KdhymvcuIFqRN41fA2HFDhcCdmdPysDnkrVGB9OiI38u934jSLXWUldFecyh9jLG+a+xr22NqagTBc3SLuZAK9VeReuh2zKDQcZiKFWy3wTOUXvCsZIVDpURVxm8CnRNBPAB3mcplZjxsgOtAfTFbxT49vhHi\/ftQJBXPjPIm3+ICCYhRNpv6Ia+tC4IYzzw\/9Y4cVxliewptNaZcVyHrvJDLlEtT1zmxKOIZG1lKH\/A\/IbHsgoMPK9DkdOTEs3Uf0rDc1kbadbEI51i6xj5S05X4G5dOZCuxQdLpyxzzS5Pps2dgckyhvOI368MDRQt0v2p1vgX+eSxjby20Gsj2k5tnY7zkcGbzT76mEX0fkbn2amBksF9QXf3usp7NsEYQwu5bifu5HB+dofaMSAPiwQWzMO09wasbCKEMshvbij2ddj\/d0HepsXnyQjB\/RrFk\/UBSVbbesv0EGglz0+hh\/U\/vbibJz3yB2zDf5UIgpj+OCC8EXcce06CCvbnrWkKpdJAOxIuNBfETK0ppGsgQdGMn56z6xCZqqkgGYiw64aSGZNQZpBvzKOKzExfWhF1sWjzNmbJY9XuWyt4kmpI9MfBt4I1h8AX158OAcOzzInE\/F2QdYvvRdCnx6Bszxyy8Qoz1FocKgOmOhs5JuR++Nb1zkfr+0CmxHrhH30MdBjBPpN3Wj8iw8opZGqpx6+kt83sR3iy1v+HQYe7eP6KajnusQcVJ5pIg98r7aG2PSccmYl6GaF0UoJrbZbbU85wV+CiY1pP3dIAkaDLzIYch4PTKBTEbBjVGEYvUJpFRDtJB7k8FrQceCEPU0ho1rFb7smoOkeaUuFA3DGLNBqXadjxUsTEfGQIY3EOQhAi3sllpvGERAoVZwdBkso49WQDb3c7u16YENWgtoplt41gYSqx6VJfTD6D\/emJ2hclmePG8rDf15XQq+ksbOLwEy5ppxYWNgVXhCTb3bZ04641c0rycvP8F3Ger0I3P7V5lMWZfg0zzFTCXOSE2JrkAJ61J\/QoVz7cTJzKKXXoue0ocrnSIheKMuSndUcGSl4ug+Ah6OjquLPtASuoABLsJLV+elAfWJ7cBHqCi98ohseF3Ki6FSVakCWXeRkTvO7sd5L6zChzg7VVR81swPzsU8mKaSjUm1oQcPeLdaUiQ1hw2orlhnIbvR+OavwHnIM7dFdGWVV42Gb68r4FgagnOFzlFZb+a4TtsQn\/xEkothjgcvTDtdsrADBAnWk43+ReXGxYIbiJ1WB7zu0eQ1pBhJKKO\/F1fgAk3C2bSqsfVD3T1jfV6KxLlRxp1EPDBXIR4DcozRf1323e5+NUdu2i8XZMc0q0oEsJBL5QaRgn3j++9OVxN9J6J\/JE9AyfrCJpI7R7rtCtgbx9Erv9SNpxi0kfhqYnaprd0L7n5mklZoSjzjjivWEpRgmepRnhEKkqxhyISSwP7mOFG+IgDebcx8uzoDPAqLYeVjd4HnWXsZzZSy8lmTj6oQlNICQ8qWZfl21u6EOW\/sfV1JyHzfavIwDri9dUmq95bU7vgVRipLLNZZwF0i73\/OMn0GNsFVVIslzNTaPq5Hq4ER9cDBVIH5bZGU3ECYgeOwlPjg3AGRtEVdtm9xUYq02sdtV1KWtCLHorOrnzYC7NLtdYQ7PX7jI2raUvk+xsIyj\/gu0y3Lvt8ydzyfB7zrIAzT9r0mRd+befXQ1QeDj+LQAcYaqHvXOrq9xWtW6A1u8+CncSSskdsqbnX1U5UAQkmDyx+6C22cPsBlO5sP87RxTB1mG+CSeWe1dGNnEOg8+FztLfphA3fNDo2eIuTDUhEqGYgp7gWpZMsYA7iLlU1bP65N2J5dqS8wGqURkP+3zzEiiJd5Ie2J4joWAn\/1RnssHzCDjkVW2UnRpnem\/kSDHDFtTN\/VWo7p6L+LDJ\/7msQya3m7RnSJBuVYnSndaFFJrkpWJNshBVbAC66OLXdSzkS7ALP5fbliCZgdgCqFgpLTOXdXgMU\/YndjYZs7cGuF56qQiuiqlNBZyCKPwQntGUQUG60rmLfXSDw1YJIMJ7jjhBoSYqI1Hd7BlyUqjDSqz8HnqcWsOPUV7uBukADTkBTp9OsvGfIVkELuTL8zw6TugI3F3HqIoRRufy3p3sXRTPEKCeHDy8WwZLdRvRyFWJRwaGEhL0n0JUvj5FJ2PYF4gu8eaTzSsDwv\/FJNISIj\/6IBc1mhwkdfFXqh9QG3UYp4+kfXNBEsByRf15YI5B9lEeJpk69K5ba14VVL3QEFMK9aHk4trT\/K4Uz8GFXUy+YhWPQ7ili+W9sodJqC0K5TnuurbV4vYc9AQdH4Kn8P6TsZb5u4nIhTDE9\/pyoxm2JTM1g32RruM4VLM+FecWtCt0eq\/0xaso+I+9E+ntbZzRkOv1iWUshZkvCOWgEYieud0lAsl4+322UlfLEaMt4\/JSnuwhtIM720KVZsMXbu4q2aFQG0lG9ulFEDqk3VsNZq+CHTiPOMIjd3YxPmkB7s3MEIu6\/hqOwwsH3acUdDdk15rS1TeCJ+x3dy2Z+oKzgcNCNIZQzTaPjarMjTRWNCPECbek8AaLtNEf6NsVA5OJxX0nydWCg4AyhElgo2nLUz4ln2WHOQn3nkOSVIpbgE5gyaK2K23TqyL4O9Zsc6tgZ98W16khBk6T6JtZl6LgPGMYHAdm\/ld+476+wvlol3OhY8WLGXO3yRnCZ4oTlNEmWxZuw4DTzPGqACtwqX61Va26My9azD6JlX+KTXPbkjzwx75YxaEj2FsKrZ79iXWhDs82TgYei+HI1LwaXnb62geYNHKFjJQ6zd8EIfgjk4Ox2lns513vqQ\/Fxd\/cZKhmzQq0XoZiI54HYAmfXH8XlonCjB9buRaBGUZ5K1rOL9Yorovc+G3elHOXBQ9+w5wSpB4R1SHBkvezpWEBVXOVEKct3oF5G06HfuPSpaG31yWi5hW7BG7dsEaPmOW11RqtwTzmWJxTV0QiSW+6vPTZq7XqYvOhPrk2RJjffpMWdLi+smVBquWWLix4\/vftz\/71UK\/cKcunwE5x5A4yMh6kGl\/VYhbphlQsVas75MxP6wgD05E6TAOYCAoGyawjLNJrnauaMl4jC2Sslipo3eS5hdSmvEPN5XBZvZqrabeoXHjTKVRpInWWPgI1VHvd6eHEVvnoHMNAIuvBbiUNME\/EhLOOwcYu+XPw64xXTdVEVVvxzqj3fre0rQzMKcNyZcakUbKgNCMprvGsvjNtRyMEiRZMuC11EWCjL0C5D9A3nl6BtgBQBWY1j\/igph1gkqlQesvzvPDzpoiHeMR3bAn1psmbGPVLY\/kBRdJsxP8PVrupdtCTiZmpmsffsnY0\/GfFl70Y6FEATfX9QEdYKjAmFGpPnKhkD9H4qMSDQyYCjI113GBBUJKphMbUk9c6zY1ZVJgfXPJGfWCUOjKC\/1iTAdXOjiDAlqp22T8F\/i+ONbJ1+WDQUcYPNRkM6a\/qR\/44xssyYjVt4icL50p7GSFed+SrqCCNEWOhzxe9h3KBPe\/zGUc7pCEBACa3nIG+uyTteVPLcfP4Mu\/sMWzJyRO5E7tBPEWJa3iflF1JIKIaQ57pD8S6CYU8vJAxqCUMo1uOzMp6SA9R0Mp1mf+bgqgiSEILJIMNLaekqLaFL3rEYv+vfcU9+jfD6cUGpMQosTv2DhMpcOSq6dsObPopD+RoxNuklal8YVZDqawnclvHwGIUsG+jMTOxx+O57\/PHP1JL9cklRvgyro70nt6B\/Hdji9RWpl2g+0dJuBKvL\/PkfzKZ+7JhQx5P0q08vzzIaJsaXcG4l5OizmdBVmcwL4hXJ\/O9yjwTc126twFu8RPrRO7ban9SGwVxQVbUMS3oealtPeYY+cm4VRBSDIfCTx4fK9CnvCX2QVkJ4pebNeOE5Hs7crmzmeauqmwoMMNfhs6CLTTSE9h5+Ye3bYKx4ZpezI83A8dLxEQNxo+tkXhc5ZrFIEsiwiFXul2Wd3wlUnusxcq3xyNwBCFSO3hNPqaZUVpSn4zeooxaa1OsqHIOAFlZTWgdhFATEp3uldL9FPIxdFC8hu8Up\/duxepC0pZpw0t+KmIpemvWUW\/9j6kPwsXId3nv+ytmvlkLt59GI7sw==","iv":"76d7f3969e54074f58160a0b48e1aaf3","s":"fb817abc3e20458f"}
Share your thoughts. Click here