Today in luxury marketing:
As luxury tastes evolve, Hermès banks on China
Hermès is placing its bets for growth in China on Shang Xia, an offshoot it tailored to the country’s tastes. Patrick Thomas, Hermès’ chief executive, said on Monday that he expects Shang Xia, which sells China-inspired apparel, jewelry and furniture for as much as $99,000, to eventually overtake Hermès sales in China, reports the Wall Street Journal.
{"ct":"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","iv":"9fcd200260520f136b417dc79234c4e3","s":"76e2ff63997498a9"}