Columns
July 1, 2016
Peter Horst, chief marketing officer of The Hershey Company, at Cannes Lions 2016
{"ct":"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","iv":"0174ebc502f90bb275af9c154db6d2f9","s":"55bb0a41bdc8de7c"}
Share your thoughts. Click here