Columns
July 1, 2016
Peter Horst, chief marketing officer of The Hershey Company, at Cannes Lions 2016
{"ct":"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","iv":"dcecb6e27d570330c475021a8452a0b4","s":"8497e0d0bafdc35f"}
Share your thoughts. Click here