Columns
July 1, 2016
Peter Horst, chief marketing officer of The Hershey Company, at Cannes Lions 2016
{"ct":"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","iv":"b398a2e4f4e64003daaa31ff910fe10d","s":"bb4013081e14f618"}
Share your thoughts. Click here