Columns
July 1, 2016
Peter Horst, chief marketing officer of The Hershey Company, at Cannes Lions 2016
{"ct":"luQ2ADDXqRihCJlEaNzQ4QdR3j\/4j2p58yv71GgU5SJpHEhNfr9vDnx9rQ63ejGofg8CYI1XErErcLpgpGaXKBQYRYMcRUJrI1czs4UBRaXBKt\/3wH1YkhRFvIf9VFG9yyAMSeWBw9\/drRiQCB3R1XvZ\/Fd8XX6hrVGWrBMsUamaL8kTDODFyzPlG7Ntd\/bErnUQUlktW8DcpFiAhcmgHc2pyOhkxB2uZUQVKGRknrhWKQK3lpzT0h19tWlD2KDEgsG1sIviKxtpUmxufb5+gfL1Ks2AL0CiSXYvCXXF0gI3v8eVyv\/tCYxSbhplGe63rU6FYT0eY17WfiLWugYxa0waisZ3JlVWbrcEbPqGV7Jh5Qwn6gS\/VKddgvAJje1hFE\/cUoEsIVWhrtgY4il6f5gvZzNHSnhnv+KGnxZSzm3zjTKBoFss4tiIR3o+1SzqQ+xH+NEsc\/RdGFU1AGXU9EsW84RGIUzxnN1oEtH42xn3UbYXfa6P9uJyRk7CylrUl1X2k+fH6CRuA1gkMbLIP3sA4fRq\/66mX0tlfl78\/teHDmdDyaFcHYUWXgWvfwnSmV4NJDrQnaQCKHjVz\/3w8l4mMjRbXDgv7B7IO4InlGbaP\/\/fchhC+8OJrw+Aj5E958ju4fcwMG4anxmyCvn+63\/9Bu4MLEX6TY56MjA4pQk9FgIvmxrYBoE84sQqDFtv1\/Zhv86krUf8GVb1gOqFjIJDfO2qG\/+fCDe2jd6S96JSfZWzlfaPO2tC2K8i6YJQ\/y9bUvM3APldxdh88XzO5tJxob\/14rsWENjgDifNVXsN\/hkaL3wbSLaqIjydpA1iWSktfUaFIuk+NaC87oREvnoWEzC5NoPa\/uapBkZRsSOIj2LfUyfi17bY+sHxf7piqiWg3wOpIen5dDyM0d9CeW0nIvaZDYsymT8qn5APTP0ihpbqmExDSwFHVGPZ4ThUnWkeAkj3LE88FSfEaU3ZcpjDAHyG7uqno8AUtFEYETASmPoaWQMMBEJiml0LqDv1HiG3SAVC4sM5yB0y26LvnMrgpYc3CvUwCteZI6xIeahcwKzGSUNbx2gcVWRWKNbHo+VzpcI9fE8dPZBwr2aItHuLawjx2LUfWwnyiZKiQkInGndnVg0JU3CLsEyE1lRyw13Z2UlmWm3yP6BwkduAagBo7zmj1kMhaitzVcdt6iimwMs47nWY9DwbFOT\/\/fctdxnRB5sukztfhPLTtZOyKnFZ6xC4uRbp48RPCEKjzUarYw+5vHNd3b9gIIxVQucYmqD11ino13fELEhFlhvNqbmKDhOWobrlS\/kcJ4G4BOS6CklzwnHg5X2\/qY2keCL8MseS2jle1nDA5Xop1IbFKuv3QamtUlYBC8yk6399GseWw5sUX9489G0DsIz2kLdMK7eXXNi3p1cx9S3VKTjFIcD+FxD35ge\/sH9+CktHwLbmq9Kl6N5XRSHHlRCkJRviTRkIsFNqIkwlwbMOIgiIs0WIb1CWY\/QmAs6eWhLKd4ap7YyxTU4D\/\/Rc6y1GTwt6DKKhv9V9PMwmTOtnuBoNvFZsAG9o+LK8p3yAtYVReBjNmlCQ4\/wENhbOPQ5TJi38yKKcubSppH++D\/KnoMlVOkZZxQWWK+n4ooBI+zKlJiRs9t3hcjNGylYYkp+0SM+hocPdSJizMsBeFxm31oZz6cBLvdYHh5mRL5JmxmZx1iHaHZhoSlHy8V85KJ1+FCZ+Uc2jIvQpafa1Gbov01DwpqXMeVSWPK347ycvQtJS2g75F2TbCbQZZpSrY5lnNK1yyEtXMtyJpykPd8SwBG+O0f6MB0MlJjdsb3U6vSwNdra8tlts4iCmhRySev6B5\/sLCsVcq52EZyfRsKxQRh0Z+sA\/OqqYHtA7K0WX\/F8UfC3D67Vig2UamFxLOMll9I3v7QljuSK1lRYXWD9LKnQIJl3MWzhRknjXGDtmynr0tTG1nVEEnrcsDnchvqF1tEr0o9icx0nDpD\/5uGKDgnYZEOWK8GPBUpwOpvU2fNUviIPKxTTehITmhj435dnnUtTlHLNIo3YDyLO6WcHjDYEeFxu52EkSgJGKzJsMHpHpWjwY2ceW8zslco57jGkiThBF0bK8OqPLQnh7UvLRkbMLUl7vYBs2jQ7J\/LMcZ8mcixjoM0fra2fFoGZKeYmlo9w1pG4VdwLqDGCwky7vQM5xhRgXXNXG62GmafT1SgTeIgWa59Pj+QlNBuC0zzUC7KBgMt6uwWmpy77aKTRdRTUanpg2N5C1fhRKRbuu6e+dN0Qs\/VvHRp97Xf+TxPLR4ThQwkf20rzcENlVFDUZuSoOGeLhgLmvIUsMhFfrGbVkcGUX8WTYoTuKhe5hlzm1stdOGAo2vYPgYKkP0NBbQeaCXc4cHwByIxZSFWNjH8OJD89VciAp4aMhbuu93Rg4fbyynI9XspLUX5180K5\/5f6e91kyTgLJJZhqx8ulpcIEdUWSIHdjvEzlYfoOtx2AMocrtbbXm2f8eH7f7e1T7pJ1beLp72vb5UxB8LsW59jOXVeV0fJifDgbCZZND1ZNslXHGxRSVOAYp051D3xPDUnzebycRdyQvrzrU+2Jz2bep0Ovb7YWKf1bn+23pM95Rkm5k+BgC9hL1XhF1QSNlHcw87dlR+NVBSxO2iTlLzdN0b8ZBWF4Z7X2etysoUGeBKaFcqn5jOR8TTuO6c6YPkYMh8dmnBCx4pTpcrvKYKwNOYJczf7++ssT\/avH\/Txf66a6O1KV4vjOKWTWtAI3YO3M6By359rF2vM5AZlR5ls7DQ+FOIeuLAaIVbHh22amhk5vV72s3I39mV5SGgyfYu34Ifnmj8RaS8+Q51dGo+wnmp94xxDh7WlK1knZqRu3T2Mi9kWpw6hf8pp\/veDlcuzFCyBL37Wmp6fGexAkl37awJJLv1hM6nOLpsbbcsVhAGAmmsJRJZN6fODWKq\/mszZ53y\/kmTGTrcyUOSy9JEqfuouc\/Fjoy0lOc8MYS6vjHkjApRyNItqmQknIYV3yUwhLJ20HQLzkULHBNGXu+tlVT0oKFfDpNu91rUx2NtjlBHbHsOyzc6CXsEmKH2QJ4nj1hm1iXfqXmbIEnoI8WJkQ4Xr8t6UpAxxhmmNzRlHMclJEMofzzQb9nLy3l9MI2iMblD5SEk2LM7LkQZ3JNjZ61pePNuWn2dv0VzJuC+9UNdmgZfKc3q1hsF9F1tAst2UQ0CTbyW\/JTVhNh4Rz5L1TOAeWh+VCjaRUvgP2hM6GDk5bFvqPAtXVigVO4zssNvFSnDtkVAn9bYS\/kpN0Y+tuPR2FOaLBCH1JSTPxXToylQasWFNce2qaYVfSK1pvFe1xAGY762GLDycHkgjmxhpUWjQZN2vF7a9G7XSzV6M+27fVCVBY43c1MHuaQbWE+36nXLTpyU+89Dij\/VzH4unGTVqF13w4j4XwdMNJuLvAQcJvovS2qet\/7U6wd\/z54cLQQhWHqy+1fcrJzVYW\/iD+4ECSyQOEV5oLtuClDVOzeE+Q7KWjLV2Uiz6Dg6WukHsbPagyvPvn2Q75q2Golg4ThBzTIqesTDVkDF2ccLo5NqTLC5\/zHIy3c0P3zjt7ZjyXMVdDlz44hsRJe1EngoqiPb0NnFBrjWwDKBdpP9T0H46edzdW9BaRZGMhCB9nUGd1pwO0TkfOCs8ZtYvYFT1kK7rGEu7hr2gX0Vuzfdv6x7\/8yU1h0IdNLmY6+NkPktx9jiHJ6IKpW9HQ1hOKOYJgA7Ym1zgR4PQvHnFFDj\/j+YwHpkQJlVcqUAKUh950sf027RNJoYPCgKlFeNjn\/1BfmSIjqZGKauNTCtGutUN2HFdppMUy2sNL6m2OlrcijImpKbOwDoRQAgJpr+T61Hw7ZqgZ4970nzpRU2XRNguvOw0qovxENR5q1cTBHKZcnG7Bo5pCdoQ8Sws00h7ynUUX2l0VXyBnEYbCJZc3V451t8pu4sz1vTo3F58hlfDhpJC0VTneBFqLO2McakEJM0ceax5Ta2xAfGRuRhWsX40iv40ZxVSqLJO9nlkUjdN9Q4StAlGfWq039JbJc5BEydl+D1SjyHIw\/YM2THdEvIP2zps4f6omfHxiZciagrQa15BBJVA95fhFjei+hP08+Gzv+en0J7mWARWnwSGJzULyIl4RA7BVmI34ddeQvzG4UwoFtc3bABRx1d68w3M+hT5xeWObSpia8EzdjISYzC5UAcBLeRPUccPImJgcPbtm5j5uU0PpRAzXvlmE9qZ10k6MU3vtMoN68pTvU+4\/wbXZKAcDhv5t6b0eD8pharq4fjiUIO6JNNcaoniQEMZBVkn8YAtEXtWY\/7UHpn8tCLSjud0JNLSJcxdzaZDnISEk9C4ff599XqbF3dx4JYduHMDEEybS3aXA+P8vZr1cvzNgOfajJAy5seWGQlTHiD5HzUb7TpfN0I4l4qf75sUEB8RGA75dvkP7SinP\/YCBV3mYgOVv8LdC4WjIQ5A5dYv\/h6buweZ2X1suMqi9hGycEYBMLUDmfdC+qUk+atV\/iyWreYlWUOfObUmUWa2Tz5991+HkPE1SBADq0sJhtQLmmnAJm2XVo8w9\/pU8aA\/LmUatgZd0a1U8h6EzkBwBlikCX0+jPQvPc7V2Wsp7JPnRwO2xPoOJxUnbbSiAW1A15CSy11HW4SaWcRPysv4KDRnlmTCSGlkmy+TtsBda6z3+ftoayClTQa8ehmygCwJKMw3sugsSqzP2RnydyW18QMlXHVJ6arUquFyPWm0kPbdXg6SUOjfsPVgrDNNGX7zBwztHsKsb4CFq++Yq+LmIAH6+otdR0CRJucKZXNSkijSr1WQS2DZHPMKOhtIcWtTukpoq8A3rMkYUigsSO+uGR6G\/Y8XvciJSUIVlsE+SRdWdHHpfyLMOYdpcHulMAGQPL546OhveVPKImaaXR6UvoxKRsgEwIdWl6dHLi77A9NC6Zmpt2e9TN6j2hr6jVJ2lxm6BSsRowdvpiBZ9SwifNwDxcpeYG2MF\/w8u5iVns+hNnP+9Iv7FY8Wa\/GgnctgGLNhxIpCumEQeElEXrXu8XFeMFptxz6yayL4\/KzAe8ttXu+eqR4fH1X9PlAAohHx4MZ5dRLH5c\/fp8ny0uzPuTLwo\/eiCRzTyGVMa79K\/xe6UFhX3rHqkPGvcxXY14JKwuE0\/GEhwMhaDIJ+Z7qpEOs3GRjyAwdBb\/dmfjzfWKv0OcUjYq490PnRIcSp1B0wkX40+0AehAUrck765T92yfHjW8SLajiaKVTA\/l0SuF0ZLowPoxgFvqzTOf4xMR5YRFr6Hp7\/VIoRasMMWTg\/2UWa4OGTg75pjW+6jtsPcjKxGuBJq6QUFDhSh5GbEan3xVZLnRSaBfBMYzgrFAVOmCs8KJugJ2iCbfdI0QQBslX9JlS0UBY4pvwGVeJTwaQBLkU3Gy3IZa4vHpt8iqk4IlFF\/llhro9PsAefeuHbNGteQ1U6n727lGPvTWL\/nsNJbQpBTAIafs3Og7cFU2aX6khXZY9hrgEa27pBTHxC7+8Yj5yTyXmBUNFALwua6lbDKn1qzGHsqRLWhG5\/vhlUmkhxcW4CTCRo+dPBzzFbZk6KuMc+IMhl4IWzfYHxsCD0UT6QnpC01oNOWJNl\/QwIxLol75LoFwKhGC0o9JJgJhS6tk8jhP0DJ9LnvAEAsuAAjbDIs1eFKXkZEn4t+qypusMyDQWLGpIOrknwLzlywr1SGJV3z4Vhqa+t25yCsnlLKqLg5d0M9GZyN+ITVEeEIlWhcPcsTiYyXcIhVRw72Mt5eI+4VL4c5T1DBqB8WlKCasqwoq7VFATAYAXGNo8syjQRu\/LJk1AG4DNaP4ZFWdchZL7I0QnNU\/h0NgbReuT1vbBq6VTzK4lrmB7Is9Tl4EGehS2Cs8jTlO0DAw57kRTfRtcmVVTGZWMbwGVFWNA6GqygmtWICSy7+dK8QRnlc0Oe+vtr0YJ4+mbfGs6AyDi4RnA5Wv5e9gnHsXksXIDyXiFCTJoRz171l\/KLYANLbeDB+fGEey1MjbceuB4ygKZ7ETUqo9jyJA9keY4mb14UsV+v+5ED8IQ1pXVeJrRLF2As\/XGr7oPq3osoJ34GxSFXWk1C\/8JoVctwV6EdmbdWrAMWKiC4GKfC+frgxYqvwMHRkGuYcUWZoNT2nYnl+F1CnPLOvUNq9CSEYyV9YohFidfoVdNwMTuNp9ilB4yH4ZRmvjYGP7xJVX7h0EnLJJdHmdI4AWN\/RfxlqodcKAdnf+nJhZ2Ybg50HyjzFHk99AFurNsdgDBXxAw+YLfPpxoe8wsQsb\/wAfKmCzOeMArve7YMcPU3CJf+KEka9Tw9FvTto0iecOsbfMtDrXKTAlXrLRTGgExmxMkVJlogfcvPuyO5jvErr0Gtiy3HDHBq\/fx4HMDPovbaRxLYPMLNBIO5PRVLHCz6BBpaYzoSv0ZVT4ABD50zTmMNBAFW0lIIycEZ24qJQkvXEXAAQ7DWXIjhkYk2ggPGpdvdBHRDLySPci1bFuLnXgLOSpa13KkYpkHxBCpmCQ46DhHTH1pUQtZ3Qsu7ncg12o\/eUJYMhCx0BUncyTb1nQpeDrG0pyfko7NnoYuCvukULcToLRcsVzv5qwGxxKDgTR\/407BVUVZSeWZv7jcZGT0fKIP0S6vq+ikOROStQmiGeIGtjBAIJLik2\/\/oTDnUrtl71G0cGo3jZ9ZzKdx0cgEZtytuvOYBPD9d7Ia7W8aPyBztwPZlRST1veujggAm5IqLin5FvygP9B3OihlEAQN0cwP4LHJOLMbxOsSBKc5cY7gGlomRuqi\/Mtprfrlarpk3\/tA55HUeQfHzyS4cCDDDh2cGEem3C0OblPDcG\/CzdSN4MQVr8OgGenrGfHN5neOrYpu+MQH+Ma1JdfhINL7askpPQSIpQRQ0WqJ9k8guMXMgzDx4haHfU29CT9Med0sVlqT3ZMvKxET45desARcuDJ2Jn4gckD9b0gUmMPDsdJ6oc\/TB3nr7s2Ct\/G5YCvysY0Z82jIl3UUvw6+hX7WRmIPw00\/x6iKGOqtmxEYhdZC29foNcC\/3\/4XFhHquQuU89Hs2\/W61DXuNBUV0DFqiILnIx8E1qzGxxV07jlYxlveCF+wbrnRDJ61D2Dlr6z11tOb\/gxXgAICqW7qz5LTx53RI0CzKy1cWZhTUz1Y2ekixVeEwDk7XFOpgxZ+KLpRHxAeyZwyL4Z\/sC+TNxcmA\/JsxyGcb26tDTzS82WtBp9qftGR3CFGhcmGXQEyQLG6I4pI8KnrbZBoO4HcKNoySVOyzbJrRRzxPAwmp+WJmeAnrAAIp\/xttf24t8gCONVO09sYYtDjQH\/+MVRNhW7raiYwHxsgnLsBAzrP10hg==","iv":"c2b00fcc0f20a6be472c656f7f3b7fb9","s":"19e86713a0306f31"}
Share your thoughts. Click here