
NEW YORK - During Havas Luxe’s NEXT Conference, the founder and CEO of experience production company Meta exemplified the importance of putting the story first before the technology.
The opportunity for retailers to connect with consumers through innovative forms of technology such as AR and VR is vastly growing. However, it is imperative that the story and emotional experience of these initiatives be held in higher regard than the technology.
{"ct":"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","iv":"cbd07f6758526c59741fdc07e5ca3bff","s":"015e33b53705591b"}