
NEW YORK - During Havas Luxe’s NEXT Conference, the founder and CEO of experience production company Meta exemplified the importance of putting the story first before the technology.
The opportunity for retailers to connect with consumers through innovative forms of technology such as AR and VR is vastly growing. However, it is imperative that the story and emotional experience of these initiatives be held in higher regard than the technology.
{"ct":"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","iv":"f23e6e06daa6db246234673846712cd7","s":"38c04f48502cef11"}