Multichannel
June 30, 2014
East Coast Road Trip by Fairmont Hotels
By Joe McCarthy
Hotel brands are enlisting social influencers for road trips to build communities and showcase possible itineraries.
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","iv":"3ed170c622982db8e320a6cd010196bd","s":"52e199a7b66268c2"}
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