Multichannel
June 30, 2014
East Coast Road Trip by Fairmont Hotels
By Joe McCarthy
Hotel brands are enlisting social influencers for road trips to build communities and showcase possible itineraries.
{"ct":"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","iv":"2e760d7b30c6827008b567a4f940b269","s":"b4f44495b2959ba2"}
Share your thoughts. Click here