Multichannel
June 30, 2014
East Coast Road Trip by Fairmont Hotels
By Joe McCarthy
Hotel brands are enlisting social influencers for road trips to build communities and showcase possible itineraries.
{"ct":"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","iv":"ce2deb0bbd04c7a47435b0d1ade1549a","s":"037fa85df90398fd"}
Share your thoughts. Click here