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How are luxury brands communicating with their Chinese consumers during the virus crisis?

February 18, 2020

From open observation, it seems the big luxury groups were not as agile as the local players. Even basic consumer communication has been lacking. Image credit: shutterstock.com From open observation, it seems the big luxury groups were not as agile as the local players. Even basic consumer communication has been lacking. Image credit: shutterstock.com

 

By Ruonan Zheng

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