Luxury Daily
The authority in luxury news.
Jan. 17, 2026
  1. Actress Demi Moore joins Kérastase as global brand ambassador
  2. Top luxury campaigns of 2025: Rolex, ‘Reach for the Crown’
  3. Off the Cuff: A Q&A with Virtuoso's Jennifer Campbell
  4. Patrón takes over as official tequila sponsor of Grammy Awards
  5. Ralph Lauren seats new board member
  6. Fendi launches Lunar New Year pop-up in Shanghai
  7. The hidden cost of retail bankruptcy for luxury consumers and brands
  8. Saks Global files for Chapter 11 bankruptcy protection
  9. Richemont reports strong holiday quarter, sales up 11pc
  10. Marriott’s Luxury Group signs on as partner of US SailGP Team
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Jewelry

How Cartier won China’s social media

February 3, 2021

The rapidly changing consumer landscape has moved slower in luxury because of traditionally held notions about the industry. But in China, Cartier is bucking that trend. Image courtesy of Cartier The rapidly changing consumer landscape has moved slower in luxury because of traditionally held notions about the industry. But in China, Cartier is bucking that trend. Image courtesy of Cartier

 

By Arnold Ma

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Actress Demi Moore joins Kérastase as global brand ambassador
  2. Top luxury campaigns of 2025: Rolex, ‘Reach for the Crown’
  3. Off the Cuff: A Q&A with Virtuoso's Jennifer Campbell
  4. Patrón takes over as official tequila sponsor of Grammy Awards
  5. Ralph Lauren seats new board member
  6. Fendi launches Lunar New Year pop-up in Shanghai
  7. The hidden cost of retail bankruptcy for luxury consumers and brands
  8. Saks Global files for Chapter 11 bankruptcy protection
  9. Richemont reports strong holiday quarter, sales up 11pc
  10. Marriott’s Luxury Group signs on as partner of US SailGP Team
VIDEOS
More Videos

MORE IN Jewelry
Richemont reports strong holiday quarter, sales up 11pc
LVMH Watch Week 2026 comes to Milan
Vacheron Constantin backs world’s first Concours d’Élégance for watches
Omega continues Milano Cortina 2026 countdown
Rolex Testimonees grace brand-first docuseries
Exclusive Piaget ‘Extraleganza’ piece anchors grand opening



RECENT ARTICLES
Patrón takes over as official tequila sponsor of Grammy Awards
Actress Demi Moore joins Kérastase as global brand ambassador
Ralph Lauren seats new board member

Top luxury campaigns of 2025: Rolex, ‘Reach for the Crown’
Off the Cuff: A Q&A with Virtuoso’s Jennifer Campbell
Google to power AI-native purchases