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Research

How dramatically are US retail consumer trends shifting amid the COVID-19 crisis?

March 25, 2020

Fear has driven consumer purchases from discretionary to necessity, as would be expected in a pandemic situation. Image credit: NPD Fear has driven consumer purchases from discretionary to necessity, as would be expected in a pandemic situation. Image credit: NPD

 

Ask Marshal Cohen, chief industry advisor for retail at NPD Group, and one of the top experts in his field.

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