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Jan. 26, 2026
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Multichannel

How Father’s Day marketing differs from Mother’s Day campaigns

May 30, 2012

 

By Rachel Lamb

Where brands marketing for Mother’s Day focus on emotional, aspirational products, labels eyeing Father’s Day may prefer to appeal to shoppers on the grounds of practicality and the needs and wants of the gift recipient.

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  1. Haute horologists showcase creativity, craftsmanship at LVMH Watch Week
  2. The Peninsula, V&A move 2026 edition of ‘Art in Resonance’ forward
  3. Caroline Fiot begins Cellar Master role at Ruinart
  4. The 1916 Company teams up with Australian pro golfer Min Woo Lee
  5. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  6. Invite-only driving programs from Aston Martin enter year two
  7. Richemont announces sale of Baume & Mercier to Italy’s Damiani Group
  8. Cartier debuts Art Deco-inspired boutique in Detroit suburb
  9. Model Sean O’Pry carries latest chapter of ‘Stuart Weitzman New York’
  10. Louis Vuitton returns as title partner for 38th America’s Cup
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