Where brands marketing for Mother’s Day focus on emotional, aspirational products, labels eyeing Father’s Day may prefer to appeal to shoppers on the grounds of practicality and the needs and wants of the gift recipient.
{"ct":"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","iv":"38fcc6228d5bc05364d4c47510b076d6","s":"0db73f0aba0d977d"}