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Multichannel

How Father’s Day marketing differs from Mother’s Day campaigns

May 30, 2012

 

By Rachel Lamb

Where brands marketing for Mother’s Day focus on emotional, aspirational products, labels eyeing Father’s Day may prefer to appeal to shoppers on the grounds of practicality and the needs and wants of the gift recipient.

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  1. Luxury Unfiltered: The sudden rise of ‘cute luxury’ will heighten the demand for human experiences
  2. Alexander McQueen embraces Victorian Gothic aesthetic for fall/winter
  3. Bentley gains new EMEA comms leader
  4. La Beauté Louis Vuitton arrives this month
  5. Kering regenerates 2.74M acres of land through sustainability fund
  6. United Nations Fashion and Lifestyle Network doubles membership in 2025
  7. AI in luxury hospitality: Keeping five-star service human
  8. BMW Championship ace prompts $125K scholarship gift
  9. Tariffs and their effect on luxury goods: Even the ‘de minimis‘ exemption is no more
  10. Off the Cuff: A Q&A with Saks Fifth Avenue and Neiman Marcus' Paolo Riva
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