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Dec. 5, 2025
  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  2. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  3. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  4. France welcomes first Case Loewe location
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  8. Miu Miu channels athletic aesthetics across global retail grounds
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Beauty

How long can Hermès rely on Birkin’s allure?

July 23, 2021

The Birkin bag maker is diversifying its product categories in an attempt to recruit younger consumers and mitigate its iconic bag’s potential decline in the future. Image courtesy of Hermès The Birkin bag maker is diversifying its product categories in an attempt to recruit younger consumers and mitigate its iconic bag’s potential decline in the future. Image courtesy of Hermès

 

By Lisa Nan

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  2. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  3. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  4. France welcomes first Case Loewe location
  5. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  6. Estée Lauder Cos., Jo Malone launch AI scent advisor
  7. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  8. Miu Miu channels athletic aesthetics across global retail grounds
  9. Bond Street unseats Via Montenapoleone as world’s most expensive retail destination: report
  10. Why marketing of true luxury goods diverges from tony real estate
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