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Commerce

How luxury brands can get ecommerce action from deep-pocketed baby boomers

June 15, 2012

 

By Tricia Carr

Luxury marketers should create a step-by-step marketing plan from store to online that is tailored to mature consumers and presented on media that is familiar to them to encourage ecommerce transactions among older generations.

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  1. Off the Cuff: A Q&A with Wheels Up’s George Mattson
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  3. David Yurman selects finalists for inaugural $50K design grant
  4. Stella McCartney films trashy tale to inspire mindful consumption
  5. 'Clash de Cartier' campaign explores dichotomy of dressing
  6. Four Seasons curates multi-property experiences in Bali, Spain and Mexico
  7. Mercedes-Benz to plug all-new CLA, electric GLC in ‘GOAT’ from Sony Pictures
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  9. How luxury brands can get ecommerce action from deep-pocketed baby boomers
  10. Top 10 luxury branding efforts of Q2
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