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Commerce

How luxury brands can get ecommerce action from deep-pocketed baby boomers

June 15, 2012

 

By Tricia Carr

Luxury marketers should create a step-by-step marketing plan from store to online that is tailored to mature consumers and presented on media that is familiar to them to encourage ecommerce transactions among older generations.

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  1. Luxury Unfiltered: Most luxury brands have no idea who their client actually is
  2. Ralph Lauren strengthens ESG strategy, sets 2030 targets
  3. Natural Diamond Council introduces World Diamond Day
  4. Longchamp, France’s Shapers Club form artisanal connection
  5. Estée Lauder Cos. confirms merger talks with Puig
  6. Belmond announces summer debut of rebranded river cruiser, Marguerite
  7. Supply-demand issues in Europe prompt brands to rethink retail spaces: report
  8. Gucci casts Kate Moss, Emily Ratajkowski in handbag campaign
  9. Boucheron opens first flagship in China
  10. The Macallan brings ‘Distil Your World’ series to Paris
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