Internet
November 4, 2010
By Peter Finocchiaro
The emergence of social media has created an opportunity that luxury brands should exploit to magnify the effects of their marketing by generating word-of-mouth and fostering consumer loyalty.
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","iv":"713ed592719fb50a053cb3aa5ab02a5d","s":"5768e01c44038ec3"}
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