Internet
November 4, 2010
By Peter Finocchiaro
The emergence of social media has created an opportunity that luxury brands should exploit to magnify the effects of their marketing by generating word-of-mouth and fostering consumer loyalty.
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","iv":"3ee84f4ae4ff93df622bb6d13b953999","s":"6ca438512eb0aab0"}
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