Internet
November 4, 2010
By Peter Finocchiaro
The emergence of social media has created an opportunity that luxury brands should exploit to magnify the effects of their marketing by generating word-of-mouth and fostering consumer loyalty.
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Wea84ohvyc8djQSALhmeo2zNwvQhVZ8IbWGlGfh2ncKJZOvgpZU4vyKR+skX1ao9\/XNtmpkzH2UMpuxQOVd4W8EGM7YlZYdmVr6aNZTabb8njZ5nBF80C\/YwCfdOd8\/ZlMDxuTEOg3icPiHdI2npLqvFaC8XdxxrfW3Yv5NH0aiD39+DFib7FAWAjgJSM90D\/23jVhmyWuV53kxKGfxf+wgJJH54KjcSP42104vjnb+nOOW4CPQoV0L8d923ANthmDf35u5oVq2jJUb0\/nzAgf9XNvsAUnl2Nk1U91LslCaACApB4as1sp2UHxPJ0cfTaW2dF6uLydkTQoL+cGA9OVUiEGLjEFvCsMw3odMvCIL4KquRkpWen1ecR99m8EO26ccJMPdV8XT9ALohJ7c3KQ1MrtPxaiLGOFF6zghWYUq3FwnIPvbto8KjpoDs+NUPRUUZLBW00qo6y6cnBVtyn+48tD9WUsJ3dQBH9YOwLsSIlZRhhACBOhqWdkBvzxpQLK5MAn9LrRe1egMZ9JkFamPMnFpskKOXprGucQUzvDI9WPDZcwoeSzOJ1exaU9HvyVFUMX1n6VmZ6TkooBhnL9AOosh2l+JQv2DDBSPfsoSPYp98f7D2RW33HA9RUizDJ+CSJgSGzpbZG6+CkVG2NITcbLMf4S0EqMQKvtSASmby5m1N7\/xYyGpCajkSlXSc0xI+pEsar2Jn9dxLVRuzkgeqFMQGjE8Tc3Z9ZW6FN635FBNHcW\/V1RVjrD7DnOKjy3B2BVsIbpdI0kkufFEtgySmGI9oxQdWiTo\/\/Cyzus3SJR70\/BZueYd+TycGZRGKwoEx5aIsHunT7amcX2LsAusuq3SUM16HpcN2O6vVjrfDvkwkrFxBpKcTZuh1WkMpeuK0oAHtdDMgkt0NM7dSgUqWmBbr8jj8K3wB9Gf3jBSUWBiuMD03dKZ2z\/jCtop1\/Ayr0Xjy4KRD3b4diQnbolZFVr7bHLrxU3xjXyZM9N+LCdN+uz1QgK\/oW7r5hpI7e01xU9bRUD8UrjmsTt3HSrlE7ns63S0XO+14yM6XpzJjEkJ2mBRfqP\/g4cgRW5kxS0SqLZVtchEWq3xwsZ7Myo01w5pmtxDAugDb2VNzKKc97szLCSZ7VKWp9GAGA1EOptLv3fi\/GTjoPneU9kgFH+67BTU0yJLWxFBfZIlL8H408bK7RP+UYKIeG1zd0BZswnWXWiSyB9AX8LcgKa17KkVhk0Et7J1otFOBNkWKPGnxztLNr+AELKEnFwhRrdeqLbuYCKzM5AZT69n5vwL+77Ostr7IDe8fsnHAHDajJ\/YXa9zsWW86pQaE+SoMEzgPqh5Q2xLXrqWYSUG717R1E2JQMP4vxnmQ9ga315IJ+DUu74NVA05oiapFrPeQHuQbUKotKV7YKqXp9DdZAXhRzJnWYP9YS8LPgZONCIEmddyBpeJOdIrYbiI6z\/q60zaMnYd5ZxymTk1640Nc9I\/9QHwVoZv\/1sAobwUf+ncYIWEzI4P18O1NUdfQm3mqYDQLFmh+a+KjVennKoCcvzHIaEoGAR64hZdVmaexvJLSblF6wDXAxKIlzoG9OirNwSUMAXL6tsr7hJPaIeLSmA5fXJtS53UEw68MNsY38MyXtGvFk4xTqLutUPTFUqTecE8o8YqJIACmZVsVNyv32QWeGQFjY7YFPoCq2TTnkceY98jahBWkhklC6nRYzfEmtDTPS7mUyUsZsTLnF24eRn2gOTTyCezdojYO04ZbC3bI+k2kpvblxgyweIY\/vTp9xow+7wdXAi79SVc7\/2bAnp9snJqQC7wCxWlugCGxNcdR2O5NIc+soFCXTpWo3JBOC367mwcokr\/dfmJ9odL4K9eMimYSkLl85MFQ6kg0548h6D5MBexRgb8gEeO\/\/k1UO0eRzzbSmhDLNk8bCVEgbFyLaiKNf5T6HoEy9eRToUDeUBuuRQ2+rG0QKM4as12GXXudlXk9SGBWm2fC7zRFmcF6DSOfqvEP7EuHES6c8v8fNfNHxpbXJFCWCTFwfqUyX6z02UCNV5X7wihxdojrRxrpa9YFgYfrqk8HSmHWtvy6ZUabFp+680hQtXnPNQnWC5V+9qqNto5CzzNmq3YU0I2P5j8Jm6LwctwqCq1lXKldf\/4FCyEYpk7A653gtZXZxaYoEb1nPgm\/ucz+Ri0c6q5hciA5vBDnyv91D77jNoFSz8JhnsbvBG92AASXGzTxwJOP4eorALH+d9UkRXuB9g1QOoVulioEui0ZHC\/\/bob0HvG\/L6SaWaFvwfUwjzwB8SzG5DZApSArxW5Bw3fI0BFw88BMZFVSOqvWtiN8BUCU9EATKdPPFSum54UC3MtoUNGYaPAeCpIyqW8ruDsxdWWU0vbVYyQcFKFu9UEH4vuQbR8gA7rrl+rEY19WieXoJr3iarv\/B58V1WOUOouGM4tcXwPjHrXiODhtBWms7l8nJ1jGZlFqk623uSgnxnYpIXv36qyeNHYShoDq+pJ3ClheBShaIuM5lNknUZ+zZP9G7Y9zZo0071OWCz66NolZetGluh1XtjBQf\/Ae+jdNLXaCEHET+j25FNSin9MvSz43P07h2GYdtVMMk71jAVuTaD1AnOrcYZJjSwjbrt+ANmwReQ0rL04jVJ7oe1WCIFTimbAIwEjSeKMJtGbLZrDPVnx+wTHyqbcXYodNzLiBAMYDstazdTh3HYJ6OlWBcBJTa1OUCxDEmXhPYL+K9eLUkaK78g0HifQJnfdidn0CtsEbuLvm4tC\/LcoEsEHrFc6RExZ6PIw3OzhGiIVwH20Bvp0PkgIMEDIvt9SBm9UonBN5GK8UJwa8uEvhkSeKoDmCGKeksQyYlAwgkZNq5OjFX0wFpJF921fz5pPsmUfrblDy2A\/TQhFBf77jOglmMarsYhH1Zq2a5GtJhmEV95vuDC1eUSLyRPZpYC6E0sOlp\/V06JrWm7Yi6Fu0VuSslG+eWFR6ZMNcHrM6qh4FD49GFTQkzrtRwaIGgrHRyVqDthm\/Ms4dhFTQNGIs4q8ERFEH4By1COa9gLwWmK4hWSWAU7DpCh45vhRwrCcT3daItxEMcceFuSb0kHlgaJ0S8UKEZ2RJ+nHE0LoRzIrghvBz67fok964QjzE0ieluxeaNRWw1+GNuxU2zmesbMSQtLiZ4ii7fp5HHlGRulNfHG+lQld1ngqSKzGXbyzAVFTA4w694I4m47LGdVQNi4Bzu2LlRtis\/lFLFD7hSjTB5uGpDScDVFVMLI8D2OAgs8bQC69LH2S6o0k3LkYUimI1hpdvxzqbSJvirMWD7QTNfmOrbf4zrNXa0q4Qhx7WmFydoqN9aPdagCSHHN8PxCPm5PTD7XpPc53UKF\/YevadYuzj1NeyUWIC+A3pj9z8w+LgwnI64nytzlqz1PhIC7VHR8PtbvlNg7fDTXiSC4zxg2h3EjkIZVC0L6\/beFK\/2KshvtMILnf6ooOmWmR2TxBjuaFjBGlWVGQjR0ChJ8QDoRzAvaxbfJ1hBIjhtg47nMj5dAhBvSXuX\/wrWcxM94FTgyyqhyZzhFri5MaZg27iW5qznUX9wJSFsxIA3w7QmDUVPOfSrSo4NiNt+KymlNSmqFFlEc4dnEgOXfH9J6\/DDg3TxhfIhJ4Kxy6pPggIUoMr7q8YHVIsmsNzy1Kcbreav3Ey1XwuJFMQ\/30YK0Zzpsgr3uip\/Ido+JertD2iiYb2ri2Z+Q\/5s7KRUgddwIwmryv9tngqC+RfpZfbwvH6OIFaML6UrEErDUrWlW7UspCyOD8u2P72i+MSOOr8G5iMJuJ0NEtW+kLZVMuL1fpHV+mQSwpbsF3ur+UefKoO\/SDbeOfHM+v2ncmxbBiQr7+jAewr2QWxYKMDNRL9xt6Zn0GqrgPQVkum\/1hlhmup4902UWrB7ZCfvsEAABjIQov2OhK5emIBazT8ruFZOO\/rRGkqJmQIfxB2x7l3ASlRK4aGHz6tU0BdUgHdahdPB09LxHKPc8H87D1pA3FuWqO3t6PyfJxmonIujQxNd6XbgtWFXt5PLSzts+M5tS7sHrVCb1B4Bx3XpMO5rCDsy3rSQmjlnO8cjGgVL7IUPAf\/Co7eGra9W7HRB6m7MNIghVLEdOLXtkGWm0qsiHIApqAwvZPFyxYBzq3Xe76+V6Hk58RfOJ3cYQbirhcKPy3kzwYCScYhJ+x2DfsCQZPlx5LxWLvGxKUPMpzECyR51\/H40rr7Bg72AkTSyOt6CS9BIv1lSfvnpYKDtVFlCITI3k1s7S49cDM3ucth7gVXg7kbP7qqs\/MfqYR9FwftdRzlTt8egXfFjJOKXSDixlcdvgGfbKS20WkHt2SVwdsHBaxPA9nA3EtuXaDYT0iAyoqXC2ECBVNW9ji56eIjWQHH5tpVuIQClT8sQUGfCIVnP+HZehk5H4scaIcdHAxD+xpiTaEjx6M0\/vulvHWyV0j5FTg+EQlHUkhxIGUl2KK\/KYvXK0t6uScG4jI77l+BIOYDyi+GTWaZ6QFW0hwSdzQ9NN9VS5izg5DV5ZSrsw55BOyaMK1ivczcwRtN2820kkycGxZdb4gEKseoORPY0Jf2tqo2E9NcxOIciDlDH1YzK2f7czmObvrhC39T6FjXYxlzWyH2oWfYeMBe9v8dEKQkse+bDg4UhBiCvwkqbwIkL0O4ntmVTpRsJ4nOljWHB0oRg3lmLM02LCCmPYZr4VhYOZniO+i+U9JIGGqbYEkYvfItZ9eGWNC7skTvyWm7WZFhY3xFBjbH32V60PARJTOq\/64YjuldBMZVfim8+lrWaFSs6GncheXsD8dURg4hUFEh0wW4WeZk9csKNdWCk3UdPl1B8Bxh069ZvvcaWwAXf9bvZEwziJITL7xiijmd+y7iigaIOElVxNVEjZGnDvI7h7ul8rTYhaVwlsjsOEiHRZCYnrew3LU0fmDJ0LMaVIsN7wSSk8D3ASl0mINOzMPIkMWtUYHKWtsOFyz25d7LY2vb\/9R92joFC5uL9TeSto+xiUqhL0saqVOf5HZ+m2PVayfK7v5vM4FZiFVrvuj9ZLJBln6\/PNR1OhEXvlcELDXPt+HDV6oCfFca9fx5+6Azb5VnQUsw39nBrO+GRIrNtZJ62x43M7CLHdh73wBMPz9ggUxmITgKRncnC8xhU9mBHCn7lYLA5U88A3xH4ZrSnqOA0+4LPsurFWVZd9AlHkcnWPh2swAbpZ93QqSfM3Q41T27uN4PNdxeOBVI\/T1Y5Ezz\/m3OkSBlvBd3HQvUOrdg8VLg7UbAp9qIv66fx8tXQrOTDr47Dc1H16DKNbIhx+cLAmydiML6T+HUWwG8MsvSuSuKFjYKAQ5BT\/9m6jwjLqydW2rGrfGrLqgjMKKSOOFJMKbvHoPBhj7BEWsH1WPB4xOEhGrkc7Fi\/54JyhhrGGdTFgUuQFgOce2nNgkn\/mwNH9Xb7gWXcyissakNX98Lh960CMbPK1ZEIU2qvJNzD8h8\/olvLwxSbxjUYiso","iv":"0f426049a70d4223d9fcad2b961149ef","s":"e1b6c930d1b1c391"}
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