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Dec. 4, 2025
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Research

How luxury brands can revitalize WeChat growth in China

November 5, 2019

According to the WeChat Luxury Index Part II: Acquisition by DLG and JINGdigital, the growth rate of luxury brands with big communities on WeChat (>100,000 followers) stood at 18 percent in the first half of this year – a marked decrease from the 38 percent reported for the same period last year. Image credit: Luxury Society According to the WeChat Luxury Index Part II: Acquisition by DLG and JINGdigital, the growth rate of luxury brands with big communities on WeChat (>100,000 followers) stood at 18 percent in the first half of this year – a marked decrease from the 38 percent reported for the same period last year. Image credit: Luxury Society

 

By Lydianne Yap

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  1. Estée Lauder Cos., Jo Malone launch AI scent advisor
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  3. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  4. St. Regis Estates to premiere in 2027
  5. Dior’s ‘Lady Art’ project turns 10
  6. Hyatt names global lead for luxury brands
  7. Fendi reveals holiday window displays
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