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Multichannel

How luxury brands can target deep-pocketed brides

April 23, 2012

 

By Rachel Lamb

With wedding season just around the corner, luxury marketers should start to prepare marketing efforts for high-end products, venues and services. Above all, emotive marketing is the most important aspect of marketing toward affluent brides this year.

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  1. Off the Cuff: A Q&A with Virtuoso's Jennifer Campbell
  2. Actress Demi Moore joins Kérastase as global brand ambassador
  3. Bugatti, Lego Group release two new models
  4. Ralph Lauren seats new board member
  5. Estée Lauder adds actress Daisy Edgar-Jones to ambassador network
  6. Rolex Testimonees grace brand-first docuseries
  7. Top luxury campaigns of 2025: Rolex, ‘Reach for the Crown’
  8. Louis Vuitton presents 2025 Australian Grand Prix trophy trunk
  9. Vacheron Constantin backs world’s first Concours d’Élégance for watches
  10. Gucci studies connection in spring/summer 2025 campaign
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