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Multichannel

How luxury brands can target deep-pocketed brides

April 23, 2012

 

By Rachel Lamb

With wedding season just around the corner, luxury marketers should start to prepare marketing efforts for high-end products, venues and services. Above all, emotive marketing is the most important aspect of marketing toward affluent brides this year.

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  1. Luxury Women to Watch 2017
  2. Burberry bans exotic skins
  3. Estée Lauder Cos., Jo Malone launch AI scent advisor
  4. Bulgari names Chinese actress Liu Yifei as newest global ambassador
  5. Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
  6. Dior dives into French Riviera with escapist fragrance
  7. Ennismore picks Bangkok site for first-in-region SLS Residences
  8. WatchBox looks for growth in editorial integration
  9. Chanel unleashes ‘From Dream to Reality’
  10. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
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