Luxury Daily
The authority in luxury news.
April 15, 2026
  1. Mercedes-Benz prepares bespoke S-Class model for 2026 Masters
  2. Culture is luxury’s next competitive edge
  3. World Diamond Day celebrated in 50+ countries
  4. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  5. The Langham Shanghai restaurant earns second Michelin star
  6. Gigi Hadid fronts new leather goods campaign from Miu Miu
  7. Louis Vuitton bets big on Yayoi Kusama, begetting multichannel magic
  8. Kering establishes two new internal divisions
  9. American athleticism guides Ralph Lauren for spring/summer 2026
  10. Luxury Unfiltered: Most luxury brands have no idea who their client actually is
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Multichannel

How luxury brands can translate Harrods’ localized strategy

July 27, 2012

 

By Tricia Carr

London-based retailer Harrods has been spreading its localized marketing strategy via in-store and digital efforts tailored for affluent consumers, a strategy that can be translated to different markets if done carefully.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Mercedes-Benz prepares bespoke S-Class model for 2026 Masters
  2. Culture is luxury’s next competitive edge
  3. World Diamond Day celebrated in 50+ countries
  4. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  5. The Langham Shanghai restaurant earns second Michelin star
  6. Gigi Hadid fronts new leather goods campaign from Miu Miu
  7. Louis Vuitton bets big on Yayoi Kusama, begetting multichannel magic
  8. Kering establishes two new internal divisions
  9. American athleticism guides Ralph Lauren for spring/summer 2026
  10. Luxury Unfiltered: Most luxury brands have no idea who their client actually is
VIDEOS
More Videos

MORE IN Multichannel
Cunard takes cinematic approach for latest global campaign
Lexus, Universal Pictures partner to promote ‘Wicked’ film
Hearst introduces AI-backed advertising tool
Chanel connects food, fashion in latest podcast episode
LVMH employees help rewrite resale rules with ‘Heristoria’ concept
What can luxury learn from Ferragamo’s latest fashion experiment?



RECENT ARTICLES
World Diamond Day celebrated in 50+ countries
The Langham Shanghai restaurant earns second Michelin star
Mercedes-Benz prepares bespoke S-Class model for 2026 Masters

Boss to restyle Australian Open
LVMH Q1 2026 sales down 6pc
Hermès unveils new leather workshop in Gironde, France