Marketing
April 19, 2022
China regulates the use of Chinese fonts to assure orthodoxy of the characters. What do luxury brands need to be aware of when designing with them? Image credit: Dior
{"ct":"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","iv":"95d9c297f9c99ef5929c6c965acd139d","s":"b481e9ac78bff110"}
Share your thoughts. Click here