Research
December 30, 2010
By Peter Finocchiaro
Luxury brands need to integrate a more nuanced approach to connecting with female consumers via online video to make the most of the channel, according to Nielsen Co.
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","iv":"5755edfb938906bd15aacd8ee6da5835","s":"85a8231eb5f5d0d5"}
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