Research
December 30, 2010
By Peter Finocchiaro
Luxury brands need to integrate a more nuanced approach to connecting with female consumers via online video to make the most of the channel, according to Nielsen Co.
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","iv":"a7bd18c768bbf158ebbfba665bd3b67d","s":"f97a5ffaa6c90a56"}
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