Research
December 30, 2010
By Peter Finocchiaro
Luxury brands need to integrate a more nuanced approach to connecting with female consumers via online video to make the most of the channel, according to Nielsen Co.
{"ct":"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","iv":"ecabea60a6e7007a6448b87fb1c4be9c","s":"c07e31a97834f34e"}
Share your thoughts. Click here