Research
December 30, 2010
By Peter Finocchiaro
Luxury brands need to integrate a more nuanced approach to connecting with female consumers via online video to make the most of the channel, according to Nielsen Co.
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","iv":"2a124969a532c2cd40b498946b4a7c99","s":"a869a9c5271d5d6b"}
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