Research
December 30, 2010
By Peter Finocchiaro
Luxury brands need to integrate a more nuanced approach to connecting with female consumers via online video to make the most of the channel, according to Nielsen Co.
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","iv":"48ea24eb9e24846cf8b72e8f56efb8a0","s":"f5ce9085ceaff01c"}
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