Columns
July 11, 2016
Aziz Memon is principal marketing and brand consultant at Salt Strategy
{"ct":"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","iv":"645cc60a1b38de95a055fba7f1e57265","s":"2209bdf71b75bb8b"}
Share your thoughts. Click here