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Feb. 21, 2020
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How niche brands can compete on Chinese ecommerce platforms

January 21, 2020

Smaller, niche luxury brands may not necessarily have the financial or marketing clout to compete on Chinese ecommerce platforms. Image credit: Pexels Smaller, niche luxury brands may not necessarily have the financial or marketing clout to compete on Chinese ecommerce platforms. Image credit: Pexels

 

By Jeffery Sehl

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  1. Neiman Marcus steps up game with Kate Upton in spring campaign
  2. FT's Jo Ellison on how she re-imagined "How To Spend It" for new era
  3. Lifestyle beating location as key motivator for wealthy home-buyers
  4. Understanding the returns behavior of US shoppers
  5. Day's wrap: Rihanna, Ferrari, Anya Hindmarch and Farfetch
  6. Register now: Women in Luxury conference New York April 15
  7. Keynote 2020 preview: How Facebook and Instagram balance consumer needs in a digital-first world
  8. Ferrari salutes storied Grand Tourers with global-themed museum exhibition
  9. How marketers can prepare for Google ending third-party cookies on its Chrome browser
  10. Rihanna, Ferrari, Anya Hindmarch and Farfetch
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Register now: Women in Luxury conference New York April 15
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Neiman Marcus steps up game with Kate Upton in spring campaign



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