Columns
January 10, 2011
By Bryce Marshall
Mobile marketing may seem elusive, too far out of reach for many small and midsize businesses. There are so many digital and non-digital marketing channels in our modern fragmented media universe that a somewhat new-to-the-party medium such as mobile is overlooked amidst natural skepticism.
{"ct":"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","iv":"77425877a811335b85ac5e29aed87659","s":"6b848135bb8bc9f2"}
Share your thoughts. Click here