Columns
January 10, 2011
By Bryce Marshall
Mobile marketing may seem elusive, too far out of reach for many small and midsize businesses. There are so many digital and non-digital marketing channels in our modern fragmented media universe that a somewhat new-to-the-party medium such as mobile is overlooked amidst natural skepticism.
{"ct":"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","iv":"db43f8c5983a144c51763504510a4e8d","s":"860a38d6b4c46936"}
Share your thoughts. Click here