PALM BEACH, FL – By employing new principles that disregarded the old automotive marketing playbook, Audi was able to completely reinvent itself in the United States to overtake its competition, according to its chief marketing officer at American Express Publishing’s Luxury Summit 2012.
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","iv":"6c2c10dbad48937077d2fd436948cebe","s":"a3a63347c85c4fca"}