PALM BEACH, FL – By employing new principles that disregarded the old automotive marketing playbook, Audi was able to completely reinvent itself in the United States to overtake its competition, according to its chief marketing officer at American Express Publishing’s Luxury Summit 2012.
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","iv":"084924ce594f862d7cec577ae9799459","s":"ded7ef6e7ac84475"}