PALM BEACH, FL – By employing new principles that disregarded the old automotive marketing playbook, Audi was able to completely reinvent itself in the United States to overtake its competition, according to its chief marketing officer at American Express Publishing’s Luxury Summit 2012.
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","iv":"9403c6a1b7162a68326a70df93f7bd1c","s":"fcf2acea21dac874"}