PALM BEACH, FL – By employing new principles that disregarded the old automotive marketing playbook, Audi was able to completely reinvent itself in the United States to overtake its competition, according to its chief marketing officer at American Express Publishing’s Luxury Summit 2012.
{"ct":"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","iv":"099bddc474baaca0706248b9266a0744","s":"b1a5b8609ac4b85e"}