PALM BEACH, FL – By employing new principles that disregarded the old automotive marketing playbook, Audi was able to completely reinvent itself in the United States to overtake its competition, according to its chief marketing officer at American Express Publishing’s Luxury Summit 2012.
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","iv":"c69a760ca1e4daeb4569e361f51479d1","s":"3ce6a3e53c175c19"}