PALM BEACH, FL – By employing new principles that disregarded the old automotive marketing playbook, Audi was able to completely reinvent itself in the United States to overtake its competition, according to its chief marketing officer at American Express Publishing’s Luxury Summit 2012.
{"ct":"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","iv":"daec395b699aeb91f5fd11af62ca9606","s":"93a5dbd59ab4153b"}