Q&A
March 20, 2015
Burberry campaign starring Emma Watson
By Nancy Buckley
Luxury brands in all industries use celebrities to endorse their products, but the campaign is worthless unless the celebrity’s value matches that of the brand.
{"ct":"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","iv":"be9a3a58c75526cefae137294096fbbb","s":"4e4bdc2a254c6137"}
Share your thoughts. Click here