Q&A
March 20, 2015
Burberry campaign starring Emma Watson
By Nancy Buckley
Luxury brands in all industries use celebrities to endorse their products, but the campaign is worthless unless the celebrity’s value matches that of the brand.
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","iv":"3b9b86118b4824fcc94cfa66f2b3c411","s":"2fbeefe008ee594c"}
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