Q&A
March 20, 2015
Burberry campaign starring Emma Watson
By Nancy Buckley
Luxury brands in all industries use celebrities to endorse their products, but the campaign is worthless unless the celebrity’s value matches that of the brand.
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","iv":"b7af6c49ccb45e7b35959fcbe567f40e","s":"4724962ed6752b27"}
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