Q&A
March 20, 2015
Burberry campaign starring Emma Watson
By Nancy Buckley
Luxury brands in all industries use celebrities to endorse their products, but the campaign is worthless unless the celebrity’s value matches that of the brand.
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","iv":"c7680efac77f543c39d6de561763a334","s":"2098eefce367f4f8"}
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