Q&A
March 20, 2015
Burberry campaign starring Emma Watson
By Nancy Buckley
Luxury brands in all industries use celebrities to endorse their products, but the campaign is worthless unless the celebrity’s value matches that of the brand.
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","iv":"178c1c14bb2f2a5e2907c4ad7f8ed905","s":"9460b4ed7dacfc1c"}
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