Q&A
March 20, 2015
Burberry campaign starring Emma Watson
By Nancy Buckley
Luxury brands in all industries use celebrities to endorse their products, but the campaign is worthless unless the celebrity’s value matches that of the brand.
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","iv":"4f767643b5f3c4261b32d6ec808195b2","s":"f72277c2ad76708f"}
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