Q&A
March 20, 2015
Burberry campaign starring Emma Watson
By Nancy Buckley
Luxury brands in all industries use celebrities to endorse their products, but the campaign is worthless unless the celebrity’s value matches that of the brand.
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","iv":"6572c2b1833ef0dd13b2c1d24ec4e4ee","s":"f0965eb291495fe7"}
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