Q&A
March 20, 2015
Burberry campaign starring Emma Watson
By Nancy Buckley
Luxury brands in all industries use celebrities to endorse their products, but the campaign is worthless unless the celebrity’s value matches that of the brand.
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","iv":"bc64aef2164778b39120ff948ea442d6","s":"87977173f1a13d9f"}
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