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Dec. 18, 2025
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Q&A

How to best match celebrities and brands

March 20, 2015

Burberry campaign starring Emma Watson Burberry campaign starring Emma Watson

 

By Nancy Buckley

Luxury brands in all industries use celebrities to endorse their products, but the campaign is worthless unless the celebrity’s value matches that of the brand.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  2. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  3. Dior builds five-story statement flagship in Beijing
  4. Louis Vuitton shares names of final Watch Prize contestants, jury members
  5. Follow @LuxuryDaily for the latest in luxury news
  6. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  7. Coty earns ‘A’ score from CDP
  8. Kering loops France’s Ardian into Fifth Avenue investment
  9. Dior, Rizzoli to release book on Lady Art project
  10. Matches plots second act under new ownership
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