Retail
April 2, 2021
Brands can no longer simply sell to Chinese customers, rather they must communicate with them. Image credit: Alibaba
By Nora Howe
As China continues to grow its global consumption economy, it is imperative for brands to understand how to leverage the right tools to communicate effectively with Chinese consumers.
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