Retail
April 2, 2021
Brands can no longer simply sell to Chinese customers, rather they must communicate with them. Image credit: Alibaba
By Nora Howe
As China continues to grow its global consumption economy, it is imperative for brands to understand how to leverage the right tools to communicate effectively with Chinese consumers.
{"ct":"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","iv":"edcf29095623d8fc1455c060c73089ef","s":"72871b97628e55f6"}
Share your thoughts. Click here