Retail
April 2, 2021
Brands can no longer simply sell to Chinese customers, rather they must communicate with them. Image credit: Alibaba
By Nora Howe
As China continues to grow its global consumption economy, it is imperative for brands to understand how to leverage the right tools to communicate effectively with Chinese consumers.
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","iv":"ab0e95ded297fa3f8c46f58e052ebbbb","s":"e927ceb94ff0c4d9"}
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