Retail
April 2, 2021
Brands can no longer simply sell to Chinese customers, rather they must communicate with them. Image credit: Alibaba
By Nora Howe
As China continues to grow its global consumption economy, it is imperative for brands to understand how to leverage the right tools to communicate effectively with Chinese consumers.
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","iv":"2c594fd76b0d17c15bc0ca05ba547dd2","s":"745bc0f43a0e3f94"}
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