Retail
April 2, 2021
Brands can no longer simply sell to Chinese customers, rather they must communicate with them. Image credit: Alibaba
By Nora Howe
As China continues to grow its global consumption economy, it is imperative for brands to understand how to leverage the right tools to communicate effectively with Chinese consumers.
{"ct":"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","iv":"0760efd36bff58d62abc907f10900e07","s":"d6eafb6016660619"}
Share your thoughts. Click here