Retail
April 2, 2021
Brands can no longer simply sell to Chinese customers, rather they must communicate with them. Image credit: Alibaba
By Nora Howe
As China continues to grow its global consumption economy, it is imperative for brands to understand how to leverage the right tools to communicate effectively with Chinese consumers.
{"ct":"g413FM8tuwi9tRbsTgMKfNKUenf6zfwssppCugJQZn03RRA3gQxA3XKIAYYGpd0FcR+kjqvQeprBmc3+P7ktAavMXjIjTNb1ke+iRgzMfrpVYU25kEcKQJ1Nae\/GuntApdM\/tsOxN76rm0lig2FiyUzcAJli1mFEE5aDoD3OhwYYp4jXcwZCYXEk6RHBmZ0+vsvvRli9u1oQKDfw0UEPAQ1fbxZpQVY80g7Bi+POYcDoCn186nlEcdFqqSXz7O4FyAZop6dHy8sAP71NOfrZpPHxN5Ds1b+QmfuKOHgHH0hgFToVgh5XfvJkEJLDPl9rXyLnBw1Ob2QChsGnWL0bLvgAOXylYFzhMDGG2UqJQ3JNxOZEhKQPrE4TbmeTJVL5VUmL\/L5o2a5SYl2F1tdYLEjYau0QoHfgk+YqDZ59yessQp8PIUrksC+DIX+iMZ1DYmxiZ2WPVhBCMzxsDywZlYXLOup70xLZkIrHb9LZAThbIJMyfR0tKa3UcufMNcVeX7+k\/Pm4rQrKDCCh5xvu9CSm9\/NtEq0UPPzANFPc6J2NIcVmfs1IxXl9hNdQIVOJhMhbAH43bVotXvzroora3r7bAy8yu\/eH\/bsj3gU7UzMH8jqaCKX9H1Ey6qB+qRJMtIfKdd0Mny0bPnlq3nhiyT8yRLvgmNY9MfflGWC6wlNpLvpl9Fm1wvb2SBGZewyG38+Edgu2\/zm0q4fK6455LfxM0hWGE54IUXglp3H2WqFzPZfEKY0yqdqUDDA4lPgUTn0FJJK3gR8hkJmWlR6t7MtaugKrCJSVnA6VnsYNbQMbjoysRR1jJeMsfFuLwM4e\/NwaPKiaksW\/O1DWythnvd0fdXPGMPOSSzBBLXibzTbXlr5NEGkHwS84FeTbklIaoVkq5TOgpeUbF8NGwS\/iuD\/qOTTgIQ8qF1elCtgzQRZLvvD\/tn1AjkdVMwDz\/DJmBU5sVyLwNz5eol6MRM+viHRc+gx8PtvvuCz7i5zpyVznve\/maGO9gHUsZD\/65BvoaZTE1CkuVcNjpgbaD11cH7BsEutWY8TxNpa4o8SxYFthOOZcSNL9PVjxdvWM1gdD5Rv4meIw5UGgCKtg+q14g2HsiihhIAtpv4\/BpumtgPEKAYM0zt6hxiFOZTaNyvKgmF0UWthXmOqSVTcCP+vN0F7eOjB1If9xY8CGid3bG9q5C6fhPDCosHlcEngZvqztRsrprcXT37XCgwGi53kUeZ6N5ph9\/S8zo3wWwvHk42DVeXEfM6P+tFE3nDlb3rcm8uy6dc4uwavymYYHyf+hXSEWT5w9eqMb\/3Irvp\/VQkt9qYxTfDHjvIE3VLXW8q9zSdFxRsTH8Nh8ng4oPTaYGhzCnjbwNfB9mVCKT2GQwmmelk+cABUKkd9j3chQpntaIV5Ebo9uFG0yHoRgclW+qu+qR+v6vBGPOWjK03FRePOVjKlUzicZoLSxhmCOesWkm\/RK+ulxJAvPTzZAyA7rzL1iyjsChfrDET1q6i3Bm7H7WhIiQi5VA16HjlDxy75krSM+\/DRFWiCMVGXxYkGYmbGMLnrr0HTxRkfi2n8MTm\/SyznuzPd3Czi00AqIBopcwYa41ljsjE6dokndVZlgA8sFgQmWUTeI9tlRdnCe99XCDUCaofpkQOHz5oIJXwXZqF0WerkOhxnSJXdBnvC\/rRfQeOz5EMMAnEPDzmvPIaUMbHLt0V7QU\/aucZOG\/b250IuGIHihyijmWldApKzKuZ3p1yiBEMGH\/g1qr7tTmzFSBkgGWUTw5ErHdhrtHOoiDZM0HJpZQ8IgprarhVseL7CtkB+2i3dCwrlmzSea52IruMVqg7ymOo5J5pHyd17EXiWwjG2eDmH1nCMkDFggoyhgEOVYTkBMp\/DqoHvJlcT6hxY3buYs7yxq9sYa0qxmIm\/gZBL4\/QfK472XrMd6D2Xd38GqYZYzE7WRO\/2\/V3Jzmvnyfhc6LoknlOX\/lXXh\/4a\/taDHB21bBa2\/6dPK6h9Ct8EkcL6ZS+IEMuCLEndazBCHItIP9nTuVLMhH2G9EcQU+if23Ojd+Ztd3xTtCNFeoR5na939ISjGLvDzZJdVswfqDF3Jdbkf0hQQ1hdq8ypkKS+DXGcGvRNmKRCtxCW+Lj5bxbJdE3V6ITcM1HHOTl2souPyJcANOTw5wJgDmQ6vLd1DOIIH0o+ADNpe\/1sfHyYTb3bnjjAJQ7OBtH6SkWxsML6Kf2XnH0dIx9bEoGizyR8TvyU48ZWlsoUs4LMbd35HLoYvHC2TCXFGMGw+sEk3YosEEEBBUEktGFFJAxhs1vxkF3Vp3Kc3z2Y63Bpm+LzbqMfyqw+N71BS2BpMhrIzsSpBFlLJq8CMxpLOIsKCZK0rSTfBe1HQwtKK2msPww4AtLVk7+O6sTvMW3vy78uHC+kGNJl6nrtX9vegZayIDZoAyrHGp+7++Q8fRQbAABZYRIdxFTnG4skdj7AvKPhq\/0y5pRXupeBPy0o+A36KwyOdWLf2mre48pcKAC3B3+Bq+DMku7L2KZ\/yzPhVHvESijKNFS9gPXV71A72GrNegyz4zTNchynwLjRqcXINjTWSQyNpHTa8rmL8WHWD5pi1dVvljxlxNRlu\/byRws+GtgBqQtA+McjynnQGuM+X0LmMPbXFnL5dcwPTNyu\/TuT45kMU87corWxAjcO6y6pleJ7vJoBKgL10rQ6EkxUJC305IRiF3HGQBoQir6fz5LqccmfLJ2SOEN4uzjkDXZQWyo0zblUqjr3dsAClJCwu7EALJHAP+rFsThLKbgXL1nDiu1bYbl3cNkVPkhw1x5aQ0kX9psfDBMmGwQ0LKHz6A0d3t+gEswwY5MkyVZ4q2LlCTnfG+cHzxz8jCuvmCmiL1pI3YuX67rBneClrrm+qHbmeXllqulJ0mMJzB\/M3YjYu3mbabXhFpYo2mmK3HXB8uZMmfiVkbDnZp9zMv65WhMLHZZzS\/Swwy3jdRMSBaS7giO55djXJg5AfAyyLpzB\/qJUGq8PQIiAnjv6X84jKcxM\/wJogQFdnZYj+mOld1hn3mgrOORUKPyYBD8H8GGkaSIOudzwkT8VKkCa5xXLRY7woMNy6txjWOBp0\/\/vkR6HxFnn+Epfw5rUre1PurqyCT94cLiTHHD5v1ceElTJVbh8FHCTtPJYc5BDYpG0XuWozURkTGwgw2sHB0U6Vok3G3ATA6CP+ZcUS9Ne2xE6iy3xM1gB7rOTddoO0IOnAAuMleIZPYKkkfaoVNj7scpH8HV72Bkv4RwVU89yPSYRH+rYeHuMsNAiVerq6Dep51LEnrHd9WzrJaKN+esuVtLW45JiAD\/QiCknIvsEZ35bRbst0MyxwZpvK5osF2EeF0xr7gD+lH\/GkC+8SXM8N+Kb2A+fL9urMqBcRJ+MLEt8A6UfnuPASm9IrkRzenyWi23jVFmbhjq622bsYMYf0drM5QLob0ArJqEo9CEsmSD5fVzct8j4\/NmjRG8LIHyBCglb6yuYweSwQu7GQtI89uDVHnpLx37HUG0FyCj0lkhYjnmrv+IM9AmLmXfr4EGnwCyPOFxMMwpFXv+xR29JFO9Aw\/oVTwkMRntyc4f9PCywOzACXHr\/eb+WLVIRfOqA3Ld9rsVBpy8hMe1Srueu+Oaj1vqqNzmJLxOye2IrTu8er\/q4Jf\/eY1A\/Pf1fLlDzq\/QS6PUjoGZAeIQ5pFyQXW9kDlqKD8mQRGvqgqy46AeKVuaMj9JorJOhAWMtJFKPCkSXZR+VGZnAalv9NPcXrjcB+yRyhVgeFnipdeAGJshrIPr03DbqBgYK60NyxzBUSzc+w39wTbJaeOEEf7m8m2J9nql3CCBeYHJAcbE1HeIVcvZsT5pivOLNrGxLn\/OhSbA+Eu1LyVXJtjsx0Q5HFIrN3mYZbX+5hEH9XHuBxNPg2xddHAVZf6ErkY5x9gM88t8K5\/BFsPlndW4Y4t4Z3YgCazXKWV7fc9iQ5HFq2ZJ1vJqB8EzoLRcpTHDJGx9EBsa7BdUKLvWwOffDVWxLLipCnk6F2aHzA9KewUwej0z76bWHopZB9oC7hvP8bIIaMgj7925yIn6sxE53W518KxO0Y4IcSJ\/rZGZYTUfRTfzVlnwq0MYEiksfuCUgmEcqsW92yfZMEdzR57ILAMn7zTeVKl4IXvNEymWzI7kNu\/5PuRGRdRb9K1shN4fSGTmUCTho8gfyfIbPmE4XXuI0Aq4QztBwcMnsL9wU2TMZTNsJPTbaT8FLK5bHFbQhXQztLAQbRi1+0h0K7pglkzCBBnC+c4szsT9mcCEzihM3GbRLe0vibL0oCCjMkZeBMlY1DHd6aqhurJmH0F\/96HU2EaiIO3bb4RiU9BHeDznANm9cz3YJBwIqF5QU3fbwkMipmu1BoXmXH0eaatPKu1JsrtaR0C1xucTBRC\/4lmAuLAr2CAHTT8WYm9T5kRyZHSNAbFO6TQTW\/oFjWremyNPFn\/OLzcLNgIx9vcYlRTYBKlyqAa2Yq4UqUe\/il7XqFVgsaaSML\/hWr+St4vbr1O3RXTpMogz6HBC4Lldvg5anfn\/OkZFPGfi1JUfYC9ocKs\/YpT10oANn3fc\/gwbYx1JBzFLTYJpoJBSWXaJZw\/SwPqbJW7RRjzQzXnSeB\/O2A7QISwGtacPNIBTyCa9HCrSXX2PHmp6eQlHbUBYVuwz4XA7XQb4zBwyw+EuorHx0OIU4PKw3t56NZ3CqjLf8vIQWPtrZR598nQsLE6hSKDse+uJFQbubj+QgPi+E8T0LWSCnTZJc\/e4nMn9nDPXbKruDXvDmNyF1e0HvYj2PqQOq7Fy9JP2Dc0s4SEokTBwShBYZo4SWOdhl8mNDWsq\/XgTKXG1XwI1k1A95an22Cl7R+GYZ3H1LJ4VUEQwxVwnJJ2j10f4Uz\/NEXHkW3FtqNZhbYBzonlehrMrAx9pUIErkLp8b7IsWHvJCmX2EfzKWnCwphI8\/33rwt75CxYU6jCb3uX7yDUMbxO8dM\/qOaJzt2MxNxwZvD0GhG3cY25urZ4BjdH5ZA2f\/nnTFYkQ56Oh2M8xS7HhdLYrb91X1fDS76XGYBOgmG9tsBR9CsqmpFeaG6KL\/5yYHtHq8GdO8F707uDRzOEGqxBSuV2f0caSILv4EDeF+fn0IYe9zaLtvsCfl1qmqDQgeOr\/Pskem2iSEMjxb3aFwP1bMVnBQybqGTR\/m\/UiZ6PBDSPqo\/Gjviqx1UVgkhukQaYvCm8OgmsRfbxodkWQeLao8O9jLd8rHz1OdguEOOhlLAtSbDVJgY069vILXtWW2FtNCbxyeDz6KSxYpR4XA4rF2Ag0JrD7HBaZpVDW7iT50kvA6XcbaV1ATm7hy1xXVyKWGGknT0xAA9Ytzdp6CgHHL7HoMsad6G+BQUkY97+yLcMQGzhK\/+zo9pVxQ6PVwDs5lRxEcAAscEVQ8TGN8OBT8IYeTl38RXg+QtUzPrhWXqEe1+UhMiXj9s3eAtvYGRNFAYLqwsxhVijtdCb4NxsRRPDhfPzxgu5ssMTkJkjWFKTcWWP9ryoiYI1RmwyDZ8Vb4\/T80cl7IfT7N4S7pLAnEEjUmHNJodbjYq8jX0K8XIFkm11HNcmV6YxkOCdcUUIGArZ6cfCsuehV7N2j5Zs6S1CTYW0hd4ouPeab26KGZ9acONOYO11ML4KkfmYGkXMZywNeN8Q7rSqeor4QVWVnzIEka4EQL5SYOgSDQHsbyOz5z4uv3zQe04P4eoFM9wH3Ydmm3el5AEaydZJYKMfPbCrUe3XhTFl8PpD+c+BXXPSgiLtF82\/Zm1lfHwuFrl0AjPR4YEnQt8mUhmOOP2ViZ2xr\/J\/2CMJ5KQU\/yV6IRZd09NmbYhqLrb1yJEpcsI4ZDASyUsS9bL+WXmAB8fn4Cltf8jGw+bpeJKQgWyOEcXz+A08keAVSS25zBtqrCA7lItId5MfSXYrCT9JsaNa3Jztv5hliZgVZWQfpUACrwrh98O2qSgBVvaxPeW6xkPZDvodA\/tAJKDTbe0AUA+1wwfj26Eijzrre4N9rBncj9XCT6OhY2Iv5TVbcZPVXkE5sfPiZc2ZdyU8x5UDI0YMmophCunFaQ6Ma3LF7J5rSJ5cSKf5QBk64w4SVO7HGDBmUkCJtqyDhUO+uAXhRzsAmvge4i5yfCMlI4Wxoii9g0A0L26Y11mfVY1rvGrLn0nZlXKTraUQzxutQ0Q6f7PvKB1zaKbuz4+mXLUfr0XyHeikgo7ys8dkHuoyIkUvvROBgxXBLv9ahQ8\/lOt7ExClpJfvvu5hl781huvOFeSr\/tVx8GuiavX2WlS0XYAAQNhPXkPwcUQG3Q9UgVUViILz1iRXkZM8UzCOU7w3IqJpBCMxPKSM43KWGfJu9ur+fqJwb7PObPiRAac8Dw5sW1NKobxTTd6m46GgCWVtxj01TNRSpjThWSCgDKA\/Btf+1tgCL6asq51ifTNeqF2UqN3JE5E8rHQ9BLV33HPh30uKP8ooXelm2wbm3Nofm6A6iSSV8SQQaN+9JeQy9DlNO0ZWRe7QBH2pMz4+VpoGgfXhcWlw3KuxENlklIVAEIeFXspK\/iI1FFBWceUssX4HNfCb3TeY3fHk93\/xBUhCxdzcsnxSkSLDvDpOKPtnXz\/LoP23sVz7QDE8eJunhkhS7OCZWy05HAYpF04Ew1DCpv9fBvaUVWbXX9RBT3\/xg0zkoHn6LkWopyYM6uZA\/1G3XxdD9Kn+f2g8pxRo4XbU8EZiuX+15Usr8e\/Yq4C7rmvRsxu1ljUdJecwFS7QICSngoEYgYwNFSMpQOiFKBq7fEkvTHExAjZV7nGc\/Ef8M4DWhDroP39a5Qk8bIga+1ZzHgzapCccN8lwRnuNqEiL+Nm8APHpiA7Vbgv+YHhTM41drf0vSg3Mw5vc8BXMXtZHWnl5sEmcQ2VUamJEZVvt\/pcBimMml8urtARczgBKwyRFZ1RGgzX+UcPJF25YGOZrLx1VFiStvxsXI69aWMbJJINIyO4MyIwLnClHoESG6UiRB2FhwJjKrOqwE31Rdalq1l\/9gsC+vL4jtR\/VADbnPHJMme0wZ\/W4mzAmp6w0C8Fd8gzmYcyvBdQZW1LMWgUxumyijeYNjqFNFqHaxwE7dHYMAGgcftzHQxT9kCsY1qbPqQ62ogSlkfXAi2b+uv7rodkafX\/IPtvcJImc50SkS+t3GPOu5iGekOGuFztSAUQqPuyH63s54h+QdWIm75Ue96CBBv9Xk2nDRs07zxGVCDu46yKM3oClL0a5Wchv5IaKhnxOhTADwr0WJEKv6hXDvWtyT9IOq+P7vl4tNK7mZ+\/RfBaAwl1M0dLtLTYPUzb791A3bzVXI9guF+F9MD5Hm+2V5a9QiJEk1Lc7or3sGAInwiFMQEhpJk0AcfD1wkX5c\/NkYHCueFTXFGaer04mSQ2BR+E5N4wbGakmYy8iCRpWulmyT8i6yPuOyPMDHS2XklG7vFd7BxEwrvV0yOAXTL+fpdvUvrFpxX41K8abkUgKKVcnvhmmCqEdZJCYLS7FIqc4vVzdNAaO5gULnd\/frmKQbeKKZ6k15XpUmJ7YhEZt+aLafroyNp+qJJ6c8fhBt\/L03Fq10s12omNFHEJfMe48WexEFbGRl7kH+Rryyw+juFJ52wc8foZlH8rCznKKBO4eFYTDCgVq+jXZ7QCRLdxyWewgPDzDYuAhQBJ7gIPb+30lDOUJ2Fb6CMypsT88OqDCVxwrHg1sytuQhpr7rK9xVh02p0g1P+DcoxqRlVeBaKfTCIPYaf\/u9hdhG7Mf1j4JIVpslFEyLs0KprNlfxcV4fBeGr+5HuRseexMsiP+yCRxyq8QDlEsIb2JatzF6jJbOKr135AHFPDGn3IVTZrRs4IHWL5TuIXdPjpgm3Mm4QsEWRW6XhF1NdW8X\/lzTITo\/UM0UYxfrmqRq3tMomaFGnQxDFIIZHbGQnwptJTRbBfXIb08mlFVtxEAbJUu6EC4OHkJdTFh7v7s8APdZsK0k8VJ08qV+ZPcu9CE+xuIcarb23udq8dG3fxxFjYAFAy4qSnA6Bvk4sWXm4oqvkLAXdwK9AuT9GrLM0iG5AxqyUD2JXuWE35sP27cCMUJIeZ9qz\/3RTXp\/xtNqIxA0kF+bRdmXAXS6NNE5rt82fOOqoSI0BpM2lPc3um\/Bl30xJaY+xFWReckgnWqmiV2pnhV4Q4A0vwnV6F8cR3L6yvcPjSz0ytwPpE9nU9tFNpMny9N2r552eCEXnRfdYS4hsGL\/MVYTRvZHjIMNsJpaN+nyeX5qOvQzjJe6X5DwiKC+\/knY4vkZ3VXb2+EaPgxsxLUJr1vXjk7e\/HGpshzf6qeVY2Z9eEkwq+cYfSZimmRAkg8x48j\/M0gWuDXQHE\/OAHB2EA4IzS\/qPx\/J\/5oq1ju+1BxCucaGD6K9rjfwGxgKMS2jt4r1EhuI5adPuxj4o9uYhhSWv7We1mwHP0ARU1ePyBB2mHYiMEzGj0DuvMWiMIqZfmravuS+sqDLlnLL1ibcKa6Df8UTSyJ5Xf3W8RvCvCihVtWoMPbAmXJPTrhnjfTyawfNxJOYTl0s2cpgVDNLv+NdMyU6J19vfXyirv\/YO5zNujOaYg9xzhlripOS9vI1mc0+xVtk8dAqrIflAkHGa\/28Kpe0jcRcsuZdtD2ug83tpMfL71TP9WjVYDwu75niGOJ1BW9qQfKlBt4KwVKGVSy38NyTo3qg\/8ycPE47\/ZJFbIGqB1l7hVa4WEYV5P26h6WCNpfGSG0OVMzMLCpMHTxbA\/9N0aJ4ZtYMaS8Qbxap6AVDJGFHWqRE6JaApMlJXQEYnHKJRyeQAM3+ukuCtmKNOPBWSKU4W5TILtXIHhdk\/xIJL2wqIgGkyyqGI5MdWZeViyFn3SBNrKrhs+sFHAVHMp576O+dU3z3De\/urX3S2FDMNVm27HFTbRLmSrEugBzJuhqHPaphHnm\/0w\/a4gxPYSQ88E5zJag5UCPQ4YL4Rqwbw4Sa7TLJNLoUkr9VToREwCjYCu2DblFSW4OW8VPPXZFXSo27QJLTh+ItRsSS1FpoNUWOpcts1EaEjp7dI4jZXqRT2bjVjxx7\/RfO34qrgKJYPMXNEk4OlLI5+WCzrBdz0HkUEtabVW2s8WUVSowXfR5tMxuyP44aYe1n0HA4W55RV90RufsixRpe5CtYQsd7PT4PfusRw7B\/b0onoz+0SZ58D\/Y29wMdy\/GJX\/jUQsNYMNE\/CS6NnjkK7SknaPkOY4AlT5Fq+Vbg8ceRFllPQTosYSl2AKbebATRcyJ4l6VSwAFEVCI3gGf8+S245KvnWXIHdHJREXYzYai050Rdd5aePFy09Fa5rQAJMrGxp+CHeJVB\/XrQKsc82IF2TUJahrG76ohiGXDBMTk+U87HR+cz2dpn2Ylg+qsDEqHrX6MjaKUywrVnf1FgZI1MfX9GV54kJNKRbq8biOJ7\/+k8kDcu2lqmV9zxuie50VkW\/6s59mLhdzy7Y3wS1D\/r\/cSjag\/Lgo8jD8HeDcWA2tzoL8zXRd6B1QTBkwb9e\/krTMKgB3h+riT08AzNzuRbgLugfnaNMwFb9pCh40UeQ+w5ME29+L8Qhbdg\/JZwoWlxtccrY2ewIG5LW\/vGI6iS31FXkt+rYdbe8VK+zSuxj6d0C6FEg45VCoK5rwhoiWAgXwqjdn6nEz4mKI\/N4G7qe6xiafZLSUEzqk+oMhmnIS3rXrgGNlG8Cj9lQzfhfaFoiO3dMqLL3pdGby\/uv7zX4SNasWTezG8mu3HGUhwZHCIiYflTxgurMLOoz4WtJdTfVOpXbZHFCiPS4unsd6vmm+kITp0xa9zBNOdLUvEREciUF\/7jcLSrgrkuFZtk7svGKTCaQDzRauIPv1lQTwBH0zmS5QdMxlgjd9T812sN6zT9jbRmUxZ4tuS7Gwc8GC6C3trUGQo+4ZLd2GZCI3+mcIJF2raSOLRbuCXon2BO3MJy6iw0zzfjcFM8CiyHIT6Q08YS5a9na9uHsslQzlKmZ\/3TV2PhDx07tGteXx3vnx5YPIZFspdyH7rijYCnybXKZDszGvTg==","iv":"1c6b0fa6948b9dc92c8e9d67c8e64659","s":"a4796b2d5b1f6a4f"}
Share your thoughts. Click here