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Dec. 17, 2025
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Retail

How to build a luxury fashion brand in China

April 2, 2021

Brands can no longer simply sell to Chinese customers, rather they must communicate with them. Image credit: Alibaba

 

By Nora Howe

As China continues to grow its global consumption economy, it is imperative for brands to understand how to leverage the right tools to communicate effectively with Chinese consumers.

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  1. Kering loops France’s Ardian into Fifth Avenue investment
  2. Coty earns ‘A’ score from CDP
  3. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  4. Seabourn to broadcast 2026 World Cup aboard luxury cruises
  5. Dior, Rizzoli to release book on Lady Art project
  6. Ruinart reveals annual Carte Blanche creative collaboration
  7. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  8. Moncler returns to the slopes for Grenoble campaign
  9. Louis Vuitton courts rapper Future as ‘Friend of the House’
  10. What’s at the end of the catwalk? Overtime pay, lunch breaks and other worker protections
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Kering loops France’s Ardian into Fifth Avenue investment
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Seabourn to broadcast 2026 World Cup aboard luxury cruises