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Television

Making TV ads more effective for luxury brands

February 8, 2012

 

By Rachel Lamb

Television is a mass medium, the reach of which cannot be easily measured. However, brands can use updated techniques to ensure that their advertisements are better received by the target audience.

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  1. Kering loops France’s Ardian into Fifth Avenue investment
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  5. Dior, Rizzoli to release book on Lady Art project
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